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Tribune News Network
Lyon
Al Jazeera Media Network (AJMN) has named Euronews Group as its content and brand syndication agent to represent Al Jazeera's digital flagship brand AJ+ at a worldwide scale. Al Jazeera Media Network signed a key business agreement with Euronews Group in this regard.
Euronews Group is now in charge of marketing and promoting AJ+ digital channels to third party clients and specifically to its well established worldwide network of content and syndication partners.
Since 2014, AJ+ is available on its own social networks and through its mobile app in English, Arabic, Spanish and soon in French.
Euronews has offered its expertise to AJMN to develop the online infotainment brand. Euronews will make AJ+ content available on new media partners'digital products and will propose creating new programmes tailored to specific markets and partners.
Michael Peters, CEO of Euronews, said,"We are proud to have been chosen by AJMN to participate in AJ+ future development, which has gained recognition among young people worldwide at a very fast pace since its launch. Our experience in marketing content licence agreements in coordination with a fantastic product such as AJ+ provides a solid platform for the success of this collaboration."
"This partnership is an exciting milestone for both our companies in terms of global commercial roll-out and paves the way for potential additional collaboration with AJMN in the future," Peters added.
Dr Yaser Bishr, executive director of Digital at Al Jazeera Media Network, said:"Al Jazeera has made great strides over the last few years to target younger segments of audience through its digital native AJ+. The growth has been fuelled through social media, but it is time to consider strategic partnerships for direct scaling of our message. We are very pleased to partner with Euronews to explore untapped distribution opportunities through their impressive and multicultural network within Europe and globally. This collaboration cannot come at a better time as we flourish AJ+ into a diverse audience centric digital network with the recent launch of its French and 4th language edition."
Abdulla Alnajjar, executive director of Global Brand and Communications, said:"I am delighted by this strategic engagement with Euronews, which will further extend the reach of the AJ+ brand to new markets and diverse audiences across the globe. This marks the beginning of a strategic commercial relationship between our organisations and I look forward to continuing this fruitful collaboration into the future."
The Euronews/AJ+ partnership agreement has been led by Harold Marraud.
