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The promotion of Philippine tourism will be the highlight of the upcoming two-day travel mart named "Experience The Philippines" to be held at the City Centre Rotana Doha from October 11 to 12, from 10.00am to 8.00pm.
Organised by Beautiful Philippines Qatar (BPQ), the community-driven event will offer a spectrum of activities to around 5,000 visitors expected to join in the celebration.
It will provide opportunities to key stakeholders in the sector such as travel agencies, tour operators and other players in the hospitality sector to forge business linkages and contribute in the thriving Philippine tourism industry.
Similarly, it will engage various community groups with its other activities such as the much-awaited search for ambassadors of Philippine tourism in Qatar through the "Lakan at Lakambini" programme and showcasing of Filipino cuisine.
"Beautiful Philippines Qatar is a movement to promote and showcase the beauty of the Philippines and to lure more international and local visitors to the Philippines. It is also a platform to support overseas Filipino workers (OFWs) to engage in a more responsible and sustainable tourism promotion and tourism trade exercise. Beautiful Philippines Qatar, as a brand is community-driven and supported by the Filipino community," said Layla Bernal, BPQ Chair person.
BQP was behind several major community events in the country such as the "Handog ng Kulinarya sa Qatar" (two-day Qatar National Day event 2016) attended by 12,000 people, the 2017 Philippine Independence Day celebration (three-day event) which received a record number of 18,000 visitors and Be Fit event (Qatar Sports Day event) which gathered around 3000 people.
For their first travel mart, the team is targeting to welcome a minimum of 10 Doha-based and about five Philippine-based travel agencies, tour operators and hospitality sector to cater to the needs of the visitors.
Aside from the business to client direct meeting as well as business-to-business networking activities, the travel mart will also feature the second edition of "Lakan at Lakambini".
The first edition of "Lakan at Lakambini" was the highlight of the 2017 Philippine Independence Day celebration in Qatar deemed as among the biggest, grandest and most successful gathering in the history of the annual event. The search, which was organised by BPQ in partnership with the United Filipino Organizations in Qatar 2016-2017, received overwhelming support from community groups across sectors. This year, the colourful event is expected to once again attract a huge number of supporters and spectators.
A number of Filipino restaurants will also have their presence at the venue to showcase authentic Filipino dishes and to satisfy the cravings of the guests.
"Experience the Philippines" is supported by Hillside Restaurant, MEZZA Restaurants, DC Events (Photography and Videography), Team Artist (Glam Team), Beats and Bytes Production. Qatar Tribune is the event's official media partner.
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19/08/2018
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