+ A
A -
Malek Helali
Doha
EXCELLENCE Training Center provides a wide range of services to businesses through its partnership with the Chartered Institute of Marketing (CIM), said Dr Gopal Kutwaroo, course director and consultant at the CIM.
Speaking to Qatar Tribune, Dr Kutwaroo said that the centre in partnership with CIM is able to access a number of course directors with expertise in quite distinct areas.
He noted that the structure of the training provided by centre is unique in terms of being interactive and engaging in contrast to monotonic lecture-based passive learning."Practical application is important for students to understand concepts and operationalise their learning once they go back to the workplace in order to make a difference for their businesses," he added.
"The centre provides a pathway for individuals who want to excel in certain areas of marketing and grow their careers as well. It does not only provide educational services, but also offers advice and guidance to its customers in terms of careers. With the kind of instructors available at the centre, they have been through a massive learning path themselves and can give across a significant level of knowledge," Dr Kutwaroo explained.
He added,"From the business perspective, Qatar is representing a fantastic opportunity for growth. Besides, the appetite to learn in Qatar is remarkable. The great thing about the country is that it is investing heavily in learning and educational development."
According to him, the businesses coming to Qatar are not only growing, but they also want to know how to grow in the right way.
Dr Kutwaroo noted that CIM has a number of highly-qualified lecturers and it works with a number of powerful companies to provide great training opportunities in marketing.
The CIM consultant noted that his institution's partnership with the Excellence Training Center aims to achieve three main goals."First, all the students and the delegates will have more credibility because they will understand the topic and subject matter better. Second, students will have greater capability to grow their businesses. They will know how they can change their portfolios, products and services as well as how to get much more customer acceptance in buying. Third, which is the beauty of this partnership, we're going to give people the confidence to go and use these things, ask the right questions, and provide the right answers. What we do is we develop potential in addition to competence," Dr Kutwaroo explained.
Imran, a lecturer at Excellence Training Center said:"In light of modern developments in teaching methods, we engage with the students and try to examine practical examples to help them implement the theories discussed in their organisations' context. We help them in career development, providing the best subject knowledge, and we go an extra mile to offer students the support they need at any time outside the classroom in terms of career or subject-related advice."
Mohamed Khatib, a student of the centre said,"I registered in this programme to enhance my knowledge of digital marketing and integrated communication in order to advance my career. It was a good experience especially in terms of sharing ideas and experiences with people from different organisations."
