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The new collection DADA is now available at the Blue Salon and the Aigner boutique at the Pearl.
The artistic and literary movement Dadaism from the 20th century inspired Christian Alexander Beck for the spring/summer 2019 season.
With the DADA collection AIGNER is different, but still retains its classy styles.
The collection’s clean designs are up against creative mixing and matching patterns, while unexpected details such as trompe-l’oeil prints are reflected on clear shapes. Accessories and a refreshing colour palette give the collection a brand new vibe.
Bright, bold colours such as cyan blue, sage green and lemon yellow characterise the look and are combined with muted summer shades such as nougat and cloud white. Signal red adds a strong accent. Colour contrasts create an interesting tension and allow brand new creations.
The collection includes Cybill specials, Alessia, Greta, Gala and Kaia.
CYBILL SPECIALScTypeface:> The signature bag from AIGNER remains an important part of the collection. On top of established models, three special versions in a new size are the highlight of the series.
The Cybill Scacchi impresses with a black/white chequer board pattern and makes a statement with a golden handle. For the ‚Cybill Cavallo AIGNER picks up on its history in equestrian sports with a modern striking golden horse’s head as a handle. With the innovative 3D print in an embroidered look in bright seasonal colours, the Cybill Lettra picks up on the season’s trend shades and demonstrates the collection’s theme.
ALESSIAcTypeface:> As the reissue of an AIGNER hallmark in two sizes, vintage elements are reinterpreted in the luxurious clip frame bag and gain an elegant finish with the high-quality, finely pearl-grained leather from Italy. Retro details such as metal panels and the braided handle are interpreted in a modern way and give the model a cool touch.
RUBYcTypeface:> The new shoulder bag in three special versions is an absolute eye-catcher. Inspired by a model of a former AIGNER bag, it breaks through the modern look. In bright cyan blue with a stylised eye and a contrasting ruffle in lemon yellow or in a black & white look with modern AIGNER lettering or in striking red with white fringing – every model is unique and completely different.
GRETAcTypeface:> With its timeless, minimalist shape, Greta has what it takes to become a new classic. The shoulder bag in three shapes and colours plays with volume, size and depth. With narrow straps that are closed diagonally at the front, it has a compact, square shape.
GALA: As the name suggests, Gala is full of grace in its design and appearance. The soft-top grain leather radiates and shines in rich black, burgundy or sage green.
KAIAcTypeface:> The unusual, high-quality design of Kaia is a spatial wonder thanks to its especially soft leather and casual, linear shape in three different sizes. Besides two spacious bags, a mini crossbody version also stands out.
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11/01/2019
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