DOHA: More than 500 brands from 10 countries around the world will participate in the 20th edition of the Doha Jewellery and Watches Exhibition (DJWE) slated to begin on February 5 in Doha, Qatar Tourism announced on Tuesday.
The seven-day-long DJWE that will conclude on February 11 will celebrate 20 years of glamour and excellence at the approximately 30,000 sqm exhibition area at the Doha Exhibition and Convention Centre.
Addressing a press conference to provide details about the upcoming milestone edition of DJWE, Qatar Tourism Chairman Saad Bin Ali Al Kharji said, “The 20th edition of DJWE will witness the participation of more than 500 brands from 10 countries around the world. I would like to extend my gratitude and appreciation to the partners of the DJWE as they are the reason behind its development and success over the last years.’’
Highlighting DJWE’s vital role in promoting tourism in Qatar, Al Kharji said, “The release of the Qatar National Vision 2024-2030 identified tourism as a major sector within the economic diversification clusters entrusted with contributing to sustainable economic growth. Over the past years, Qatar has been able to strengthen its position as a premier tourist destination, working on designing tourism assets, maintaining the excellence of services, providing new tourism services, and designing unique experiences for visitors.”
This year’s DJWE edition will witness significant participation of the Indian and Turkish pavilions and 10 exhibitors under the Qatari Designers Pavilion. New brands added to the roster are Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji Jewellery and Hessa Jewels.
The Big 8 for this year’s exhibition announced at the press conference are AlFardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and Bulgari.
Immersing attendees into opulence on what to expect at the opening of the exhibition, the special 20th edition branding of DJWE was revealed and the media was shown the “Jewellery Connoisseurs” campaign on the occasion.
The film features distinguished model and Russian television personality, Irina Shayk, and former professional footballer and current sports broadcaster, Thierry Henry, with an incredible original score from the Qatari composer Dana Al Fardan. The campaign film was followed by an informative documentary film based on the major exhibitors.
The immersive experience at the press conference extended to the concourse where an interactive digital exhibition displayed statement pieces from previous instalments of DJWE creating a space of marvel.
AlFardan Jewellery, Al Majed Jewellery, Fifty One East, Al Muftah Jewellery and Bvlgari were among the top exhibitors who participated and showcased their pieces on the occasion.
Qatar National Bank Group Chief Business Officer Yousef Mahmoud Al Neama, who also addressed the press conference, said: “Our prestigious role as the official sponsor of the 20th edition of Doha Jewellery and Watches Exhibition marks a significant milestone in our commitment to supporting local and international events within the dynamic landscape of the tourism sector. It also affirms the long-term sponsorship we value having with Qatar Tourism. The Doha Jewellery and Watches Exhibition serves as a unique platform, bringing together creativity, craftsmanship, and innovation, elements that resonate deeply with our core values at QNB”.
Special pieces debuting for DJWE 2024 are Tiffany & Co. 2024 Bird on a Pearl, a bespoke piece the ‘High Jewellery’ necklace from Bulgari. A new range of ‘Qatar Limited Edition’ watches and new jewellery brands from AlMajed Jewellery and Blue Salon will also be showcased during the exhibition.
Moreover, Phillips, a leading global platform for buying and selling 20th and 21st-century art and design, will be present at this year’s DJWE. Phillips, in Association with Bacs & Russo, holds the world record for the most successful watch auctions.
Education Above All, which has been a staple at the previous editions of DJWE, also announced its return with collaborations with Brazilian jeweller and designer Silvia Furmanovich and Qatari designers.
