BERLIN: Qatar Airways began this year's ITB Berlin with the announcement of its increase in flight frequencies to 15 global destinations through the summer and winter seasons, and the introduction of its second-generation virtual MetaHuman cabin crew, Sama.
Sama 2.0 is an advanced AI cabin crew enhanced to interact with passengers for curated experiences in the airline's immersive platform, QVerse. Qatar Airways' reveal of Sama was held with a stunning holographic display at the airline's new and innovative stand. Powered by conversational AI, Sama showcased her knowledge of the diverse facets of Qatar Airways' operations effortlessly. The airline's new booth also offers a sensory pod where visitors can experience the award-winning Qsuite when onboard Qatar Airways' Business Class.
The national carrier of Qatar also marked this year's ITB event by growing its flight frequency to Berlin, increasing it from 14 weekly flights to 18 starting in winter 2024. The increase in flight frequency, along with Qatar Airways' upcoming inaugural flight to the city of Hamburg on July 1, is a testament to the airline's commitment to serving key destinations in Europe.
Qatar Airways Group Chief Executive Officer, EngBadr Mohammed Al Meer, said: "As a long-standing exhibitor at ITB Berlin, Qatar Airways understands what excites our audience, and is proud to bring something new to the trade show. Innovation is a vital cornerstone of our mission, and with the new and improved Sama, we are taking another defining step towards enhancing our digital experience. The multiple flight increases in our existing destination network emphasise the surge in demand for air travel, bridging together countries and people for better tourism and trade opportunities."
Qatar Airways Chief Commercial Officer, Thierry Antinori said: "We are delighted to be back at ITB Berlin to share our announcements with industry partners. The expansion of our German market to Hamburg demonstrates our continuous commitment to our passengers by offering them even more choices to connect to Qatar Airways' network of over 170 global destinations. We are pleased to be the only airline in the Middle East, which will soon fly to five cities in Germany, and connect our passengers to the world through Doha's Hamad International Airport recognised as Skytrax's Best Airport in the Middle East for nine consecutive years. We look forward to welcoming all our commercial and trade partners to our stand over the next few days to commemorate our new milestones, and interact with our innovative products and services."