Tribune News Network
Doha
Qatar University (QU) unveiled its new visual identity at a special celebration attended by Dr. Omar Al-Ansari, QU president, along with vice presidents, deans of colleges, officials, and staff from various sectors of the university.
QU President Dr. Omar Al-Ansari said during the ceremony, "There is hardly a household in Qatar that is without a graduate of Qatar University, a student, or staff member. Qatar University is a prestigious entity in the community and deeply rooted within its society. Thanks to the contributions of its faculty, researchers, and graduates, the university has achieved numerous successes and significant accomplishments and has climbed the highest ranks regionally and internationally. These successes strengthen loyalty to the university among the QU community, alumni and prospective students.”
Dr. Omar Al-Ansari added, "We must first consider that rapid cultural and human growth necessitates that we work in parallel to keep pace with this development, while committing to preserving our identity, values, and achievements. Our goal as a university is to leave an impact on the local and international community through our graduates and educational and research outcomes. Hence, there was an urgent need for a unified identity that reflects the collaboration of various sectors, colleges, and centres within the university under a common slogan. Our objectives include: enhancing the national identity of the university, affirming its position, importance, role, and values, emphasising the coherence of the university’s entity through integration between its sectors, colleges, and centres. In addition to reaffirming the university’s commitment to its national responsibility as the mother national university and the primary, largest, and most significant institution of higher education, that contributes qualified professionals for the country. This is also to reaffirm the university’s continuous and ongoing achievements, highlighting its uniqueness and excellence in a world where competition intensifies in the field of higher education and scientific research.”
Director of Communications and Public Relations, Eatidal Al-Qatami said, "We believe in the role of each individual in solidifying our position as the first and largest university in the country. Today, we reaffirm this commitment through our communication and public relations by introducing our new visual identity. We have ensured the preservation of the logo’s identity, authenticity, and close connection to the name of Qatar University, while updating its elements. Our primary goal was to keep pace with the rapid development the university is undergoing, with its high-level programmes, state-of-the-art facilities, and international achievements, to always provide the best for our university affiliates. While the change may appear simple to some, its impact serves the purpose of unifying all our efforts.”
The logo consists of three important elements, starting with the seven pillars representing the iconic architectural identity of Qatar University. The number "1” reflects university’s standing as being the first and oldest institution of higher education in the country, with nearly every household in the Qatari community having affiliates associated with the university. The commitment to preserving the design of the Islamic mashrabiya in the logo was also emphasised, reflecting adherence to principles, values, and Islamic identity with a subtle update to its lines.
Al-Qatami added, "Our choice of the maroon colour in the logo symbolises our deep connection to national values and our commitment to our authenticity and heritage. Unifying the visual identity and branding of the university, including its colleges, centres, and programmes, represents a significant step towards achieving visual consistency and distinction. Through this update, the marketing efforts of Qatar University will be unified to ensure clear identification.”