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Victor Bolorunduro
Doha
MORE than 60 global influencers with a combined reach in excess of 100 million people are participating in the Visit Qatar INFLOW Summit being held at the Ritz Carlton Hotel in Doha from February 25 to 28.
The event, which features representatives of several industries and top brands, is powered by Qatar Airways in collaboration with Visit Qatar.
INFLOW(Influencers of The World) is a platform that actively brings together brands with leading bloggers, digital influencers, social media content creators and digital trendsetters from all over the world.
The event highlights Qatar as an ultimate travel and leisure destination and gives brand representatives, marketing professionals and digital content producers from various industries such as hospitality, technology, fashion, beauty, travel from within the country an opportunity to discuss business collaborations with the international influencers.
Canadian social media star Shay Mitchell and Instagram's travel guru Liz Eswein from New York are other top influencers drawn from 16 countries including Canada, the US, Russia, Germany, the UK, Italy, Lebanon, Kuwait, Italy and Qatar at the event. They represent different sectors such as travel, sports, gastronomy and spas.
Speaking at a press conference on Sunday, Emre Gelen, co-founder of INFLOW Summits, said,"Visit Qatar INFLOW Summit powered by Qatar Airways is our first international Business-to-Influencers (B2I) summit and we are confident that this powerful event will shine a new light on Qatar. We firmly believe that Qatar's potential as an ultimate travel destination with its limitless entertainment opportunities and attractions can be explored through digital content creation. The summit provides an excellent opportunity to bring Qatar tourism to the forefront."
The four-day event will feature exclusive B2I meetings and conference to help brands in Qatar find the right digital influencer partners to promote their services and products.
Afsin Avci, co-founder of INFLOW Summits, said,"Influencer marketing marks a new era of marketing and communications, presenting endless possibilities for brands. The VisitQatar INFLOW Summit is a unique experience that will explore this exciting new marketing tactic and its benefits for Qatar tourism. The innovative summit will allow Qatar's brands, agencies and industries to unlock the potential of influencer marketing and help their brand grow through digital collaborations."
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26/02/2018
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