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Tribune News Network
Doha
THE biggest digital competition and series in the Arab world 'Sadeem' is now live with daily episodes on social media.
Sadeem's audience can watch their 20 contestants from across the region go from zero to hero through an exciting online reality series that will culminate in the crowning of the Arab world's next digital super star. The contestants haven been chosen from the 18,000 applicants from across the Arab world and beyond.
Targeting 'Generation Z', Arabs aged between 15 and 25 years, Sadeem aims to create a network of young content creators from the region who can realise their potential and achieve dreams, while spreading a message of hope and positivity across their countries.
Inspired by the competition's panel of judges featuring Egypt's rising motivational speaker Kareem Esmail, Algeria's popular online satirist Youcef Zarouta and Kuwait's influential fashion blogger Ascia al Faraj, contestants have the chance to build on their digital presence learning a lot from the judges' special digital experiences.
The two star hosts of the series are Jordanian actress and YouTube celebrity Tima Shomali, and Lebanon's 'king of velfies' Issam Merheb.
Khalifa Saleh al Haroon, founder &CEO of iloveQatar network and Sadeem's brand ambassador for Qatar,said:"I believe this initiative will break new grounds in uniting the Arab region's diverse digital media community towards creativity while supporting new formats of content creation. Nowadays, social media has been instrumental in delivering the vision of transforming our countries into an internationally recognised hub for business, leisure and sport."
Sadeem's top 20 contestants will now lock horns in a series of challenges designed to develop their content creation skills, ability to engage with their audience across multiple platforms and create compelling branded content. The grand finale will be held on May 12 to announce the winner.
The show is supported by Facebook, Twitter, Instagram, YouTube, Talabat, Qatar Airways and Demco Properties.
Sadeem is published exclusively on Facebook, Twitter, Youtube and Instagram via @officialsadeem. Episodes are available every night from 9pm Doha time.
