Tribune News Network
Doha
Samsung Gulf Electronics Co has launched Galaxy S9 and S9+, the smartphones that reimagine the way people communicate, share and experience the world. The launch event was held at the Shangri-La Hotel in Doha recently.
Made for an age in which consumers increasingly communicate and express themselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung's advanced camera.
Redesigned with a new Dual Aperture lens that powers an innovative low-light camera, super slow-motion video capabilities and personalised AR emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make everyday epic.
The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos'ae and a refined edge-to-edge Infinity Display a key staple in Samsung's design heritage.
"The way we use our smartphones has changed as communication and self-expression have evolved," said Tarek Sabbagh, Head of IT and Mobile (IM) Division at Samsung Electronics Gulf.
"The Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it's a smartphone that's designed to help them connect with others and express themselves in a way that's unique and personal to them; we have reimagined the smartphone camera for today's generation and the way they communicate, helping them unlock powerful experiences and share them effortlessly."
Camera reimagined
Today's cameras are for more than taking pictures they're for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a super speed dual pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality. The Galaxy S9 and S9+'s camera features include:
u9755? Super Slow-mo: The slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offer automatic motion detection, an intelligent feature that detects movement in the frame and automatically begins to record all users have to do is set up the shot. After capturing the super slow-mo video, users can select background music from 35 different options or add a tune from their favorite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.
u9755? Low-light camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can't adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung's dual aperture (F1.5 / F2.4) automatically lets in more light when it's dark and less light when it's too bright, taking photos that are crisp and clear.
u9755? AR emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR emoji uses a data-based machine learning algorithm, which analyses a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalisation. AR emoji shares users' real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.
u9755? Bixby: Samsung's intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user's surroundings. With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with live translation, learn about their surroundings and track calories throughout the day.
Entertainment
Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favourite movie or streaming their favourite artist's latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.
The Galaxy S9 and S9+ audio experience is complemented by Samsung's revolutionary infinity display. First introduced on the Galaxy S8, the bold, bright super amoled infinity display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight.
A device that fits with connected lifestyle
As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office or on the go.
For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With the DeX pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming. Users can also transform the Galaxy S9 and S9+ into a touch pad with the DeX pad.
Galaxy foundation
Samsung sets the gold standard for smartphones with IP68 water and dust resistance and wireless charging and goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB with a micro SD card and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.
The Galaxy S9 and S9+ is protected by Knox 3.1, Samsung's latest defence-grade security platform. The phones support three different biometric authentication options iris, fingerprint, and facial recognition so users can choose the way they want to protect their device and applications.
The devices feature intelligent scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user's phone in various situations.
The Galaxy S9 and S9+ also have dedicated fingerprint, giving users the option to use a different fingerprint to access secure folder than the one used to unlock the phone.
The phones have an improved optical sensor built directly into the device, providing richer, more accurate information on users' health status. This sensor allows the Galaxy S9 and S9+ to keep track of users' Heart Load Factor, a new measurement of the real-time demand placed on the heart .
Samsung members
The Samsung Galaxy S9 and S9+ phones come fully loaded with the all-new Samsung Members app. The all-in-one app is designed to help users unlock the full potential of their Galaxy device through unrivaled exclusive lifestyle and service rewards available and regularly updated throughout the year, from exclusive event invitations to discounts on services, and specialized customer care services, all of which make the Samsung experience a fuller and richer one.
Users in Qatar and who purchase the Samsung Galaxy S9 and S9+ will be able to enjoy many exclusive offers and benefits, all of which are available through the Samsung Members app.
Users will be able to save 20 percent off the best available rates at 170 participating Marriott International Hotels across the Middle East & Africa, in addition to 20 percent off at 370 restaurants and 70 spas.
Apparel Group also has come on board as a fashion partner of Samsung S9 and S9+ thus including offers from their 28 international brands, across fashion, lifestyle and food & beverage sectors including Levis, Juicy Couture, Aldo, Nautica, New Balance and more. Furthermore, the Galaxy Entertainer is also available via Samsung Members. The service includes over 2,000 buy 1 get 1 free offers that provide unparalleled access to global hotspots including restaurants, caf`s, premium spas, leisure attractions, golf clubs and much more.
The Galaxy S9 and S9+ will be available across major retailers and Samsung brand shops in Qatar from March 16, and will be offered in midnight black, titanium grayand a new hue, lilac purple. The price for both smartphones will be dependent on memory size.