Tribune News Network
Doha
Qatar Fuel (Woqod) the leading fuel distribution and marketing services company in Qatar and ELAN Media Qatar’s leading digital advertising company have entered into an exclusive partnership to provide high-end Digital Out-of-Home (DOOH) advertising screens at selected Woqod stations.
As part of the 10-year agreement, ELAN Media will spearhead the development and exclusive operation of DOOH at five strategically located Woqod petrol stations at Wholesale Market, Al Bidda, Wadi Al Banat, Al Hilal, and Old Slata. The DOOH screens will be managed by ELAN Media from its digital advertising hub, ELAN Live, a cloud-based campaign management software, ensuring seamless and secure operations.
The newly installed DOOH screens will integrate cutting-edge technology, including InMotion, an analytics platform developed by ELAN Media, Ooredoo, and Kido Dynamics. This technology will provide advertisers with near-real-time insights into campaign performance.
"The deployment of ELAN Media’s Digital Out-of-Home (DOOH) is a game-changer for our advertising efforts,” said Woqod Managing Director and CEO Saad Rashid Al Muhannadi.
He said, "This partnership aligns perfectly with our commitment to utilising innovative technologies to improve service and engagement at Woqod Petrol Stations across Qatar. We also hope to provide data-driven advertising options for those leveraging the high footfall at our petrol stations.”
Commenting on the launch, ELAN Group Group Chief Executive Officer Jaber Al Ansari said, "We are thrilled to partner with Woqod to bring our innovative digital advertising solutions to their petrol stations. The launch of our DOOH assets will deliver a blend of technology and creativity, as they are designed to engage consumers effectively and provide our clients with actionable data on their advertising campaigns, thanks to our partnerships with leading tech and telecom providers both in Qatar and globally.”
Harnessing Woqod’s extensive network and ELAN Media’s industry-leading expertise, this collaboration is set to elevate audience engagement and advertising effectiveness.