Tribune News Network
Doha
TOD, the premium sports and entertainment streaming platform in the MENA region, has unveiled viewership trends from the recently concluded Paris Summer Olympics 2024. The data reveals that the Opening Ceremony remained one of the most-watched events even after 12 days.
Additionally, over 60% of the platform’s MENA subscribers showed higher engagement with the Olympics compared to the Euros. Regionally, the UAE tops the charts for total viewing time, while Egypt stands out with the highest number of unique viewers. These trends reveal how the viewing preferences of sports fans in the region are shifting, highlighting a rising interest in on-the-go sports streaming in the region.
Top moments that captivated the audience- The Olympics delivered unforgettable moments across the MENA region, with the following events capturing the most attention:
Football – Men’s: France vs Egypt
Football – Men’s: Egypt vs Paraguay
Opening Ceremony
Tennis – Men’s: Novak Djokovic vs Carlos Alcaraz
Football – Men’s: Morocco vs Spain
Athletics: Men’s & Women’s Finals
Most engaging competitions- The top sports that drew the highest engagement were:
Football
Athletics
Tennis
Artistic Gymnastics
Basketball
Handball
Leading countries in viewership- The nations with the highest viewership were:
Egypt
United Arab Emirates
Kuwait
Qatar
Jordan
Bahrain
Preferred viewing devices- Audiences across MENA tuned in through a variety of devices, with the top choices being:
Mobile Phones
Smart TVs
Set-Top Boxes
Desktops
Tablets
Projectors