Satyendra Pathak
doha
Lulu Hypermarket, the region’s leading retail chain, has embarked on a grand celebration of Indian heritage and culture with its ‘India Utsav’ promotion, held in honour of the 78th Indian Independence Day.
This vibrant event, running until August 20, brings to life the essence of India through a diverse range of authentic food, spices, and ethnic clothing, delighting residents of Qatar and the wider Gulf region.
The official inauguration of the India Utsav took place on August 15 at Lulu Hypermarket’s Barwa City branch, where the event was ceremoniously launched by Indian Ambassador to Qatar HE Mr Vipul, accompanied by prominent embassy officials, respected community leaders, and representatives from the Indian Community Benevolent Forum (ICBF), the Indian Cultural Centre (ICC), the Indian Sports Centre (ISC), the Indian Women’s Association (IWA), and the Indian Business & Professionals Council (IBPC).
The occasion saw a gathering of dignitaries from various Indian community organisations, highlighting the unity and pride shared by the Indian diaspora in Qatar.
Lulu Group has long been recognised for its commitment to importing and promoting a wide range of Indian products across its Gulf outlets.
During this week-long celebration, Lulu continues to fulfill this promise by offering customers unbeatable discounts and special offers on an extensive selection of Indian-branded groceries, fresh produce, meats, household essentials, health and beauty products, as well as fashion and footwear.
Shoppers can enjoy the tastes of home or discover new favorites from India’s rich culinary traditions, all under one roof.
A key highlight of the India Utsav is the ‘Indian Silk and Ethnic Wear Fest,’ hosted in the Saree Section of Lulu Hypermarkets across Qatar. This festival showcases a diverse collection of pure natural and synthetic silk saris, readymade garments, and dress materials, all available at reduced prices.
The collection provides shoppers with the opportunity to embrace the elegance of India’s traditional attire, with an array of vibrant colors, intricate designs, and luxurious fabrics to choose from.
Beyond clothing, the India Utsav also brings focus to India’s burgeoning superfood scene, prominently featuring a range of millets and millet-based bakery items. Freshly prepared hot dishes and ready-to-eat meals, including flavorful biryanis, spicy curries, and popular Indian street food, are available to customers seeking a true culinary experience.
The diverse spread of traditional sweets is sure to satisfy those with a sweet tooth, further enhancing the festive atmosphere.
During the inauguration ceremony, the Indian envoy praised Lulu Group for its steadfast role in promoting Indian products across Qatar and the GCC.
“Lulu has played a significant role in promoting Indian products in the GCC and Qatar,” he remarked.
“I am pleased they are organising India Utsav to celebrate the 78th Independence Day of India. Lulu has elevated India’s presence by showcasing a range of products, including apparel, electronics, and more, and I am delighted to be here today.”
Adding a vibrant touch of cultural diversity to the event, attendees were treated to mesmerising performances of traditional Indian art forms. The stage came alive with Kathak, Manipuri, and Odissi dance performances, each bringing to life India’s rich and diverse classical traditions.
A patriotic dance that paid homage to India’s independence and its spirit of unity further elevated the energy of the celebration.
Lulu Hypermarket has spared no effort in ensuring that the spirit of India Utsav extends across all its branches in Qatar. Special displays have been meticulously curated to highlight Indian products, creating a festive shopping experience for all.
Furthermore, in addition to the India Utsav promotion, Lulu is offering shoppers exclusive deals on the latest technology gadgets through its electronics and gadgets promotion, as well as significant savings on fresh produce, groceries, and kitchen essentials through its LuLu Savers promotion.
Lulu Hypermarket invites residents of Qatar to partake in the celebration of India’s rich culture and heritage during India Utsav. With a wide variety of Indian goods on offer and a festive atmosphere brimming with cultural pride, this event promises to be an unforgettable experience for all.
