Tribune News Network
Doha
The Qatari Businesswomen Association (QBWA) has successfully concluded its participation in the World Trade Organisation’s Public Forum, held from September 10 to 13 in Geneva under the theme "Re-Globalization: Better Trade for a Better World.”
QBWA’s involvement in this significant international event showcased its commitment to empowering women in global trade through two key initiatives: a panel discussion on digitalization for women’s empowerment and inclusive trade, and an art exhibition by renowned Qatari artist and QBWA board member, Amal Al Aathem.
"Our participation in the WTO Public Forum has been a resounding success,” said Aisha Alfardan, Vice Chairwoman of QBWA. "Through our panel discussion and art exhibition, we’ve highlighted the crucial role of Qatari women in shaping a more inclusive global economy. The insights shared and connections made during this event will undoubtedly propel our efforts to support women entrepreneurs in the digital age.”
The QBWA panel, "Empowering Women: Digitalization for Inclusive Trade,” explored strategies to leverage digital technologies for enhancing women’s participation in global trade. Discussions covered bridging the digital gender divide, boosting women’s involvement in e-commerce, and utilizing digital tools to overcome traditional barriers.
HE Dr. Hend Al-Muftah, the Ambassador Extraordinary and Plenipotentiary, Permanent Representative of the State of Qatar to the UN Office in Geneva, emphasized the importance of such dialogues: "The panel discussion organized by QBWA shed light on critical issues facing women’s empowerment in trade and digitalisation. It’s through such platforms that we can develop concrete strategies to ensure women’s full participation in the digital economy, aligning with Qatar’s vision for an inclusive and sustainable future.”
Ahmed Essa Al-Sulaiti, Director of the Office of the State of Qatar to the World Trade Organization, added, "The presence of QBWA at this forum underscores Qatar’s commitment to promoting gender equality in trade. Their contributions have enriched the discussions on re-globalization and set a benchmark for integrating women’s perspectives in international trade dialogues.”
The art exhibition "Observers” by Amal Al Aathem provided a cultural dimension to QBWA’s participation, inviting attendees to reflect on the current global landscape through thought-provoking artworks.
Beyond the forum’s official proceedings, the QBWA delegation engaged in a series of high-level meetings and strategic engagements, further strengthening international ties and exploring collaborative opportunities. The delegation was warmly received by the Geneva Chamber of Commerce, where they met with Vincent Subilia, Director General of the Geneva Chamber of Commerce in the presence of Dr. Hend Al-Muftah. The meeting fostered dialogue on potential partnerships and trade relations between Qatar and Switzerland.
The delegation was also invited to an exclusive "Manufacture Visit” at the headquarters of iconic Swiss jewelry and watches brand Chopard. This visit offered delegates rare insights into the world of high-end jewelry making, showcasing the brand’s craftsmanship and innovation.
Another highlight was the visit to renowned Swiss watchmaker Vacheron Constantin, one of the world’s most prestigious timepiece manufacturers. The QBWA members had the opportunity to explore the secrets behind the brand’s decades-long tradition of watchmaking, gaining a deeper understanding of the meticulous craftsmanship involved in creating luxury timepieces.
The forum’s activities culminated in a professional dinner hosted by the Permanent Mission of the State of Qatar to the UN Office in Geneva. This event, organized at the invitation of Dr. Hend Al Muftah, provided a platform for meaningful discussions as the attendees explored strategies to leverage digital technologies for enhancing Qatari women’s participation in global trade.
These strategic meetings and cultural and business exchanges underscored the QBWA’s multifaceted approach to promoting the interests of Qatari women on the global stage.As the WTO Public Forum concluded, the association’s participation has reinforced its role as a key player in shaping inclusive trade practices and empowering Qatari women in the evolving digital economy.