satyendra Pathak
Doha
Lulu Hypermarket Qatar, in collaboration with the Italian Trade Agency (ITA), has launched the much-anticipated fourth edition of the ‘Let’s Eatalian Festival,’ a celebration of Italy’s rich culinary heritage.
Running across all Lulu outlets in Qatar until September 21, 2024, this year’s festival promises to offer consumers a unique opportunity to explore an extensive
The festival was inaugurated at Lulu Hypermarket’s Pearl Qatar branch by Ambassador of Italy to Qatar Paolo Toschi alongside Director of Lulu Group International–Global Operations Dr Mohamed Althaf and Italian Trade Commissioner Paola Lisi. The event was attended by several distinguished guests, underscoring the importance of this cultural and economic exchange between Qatar and Italy.
The ‘Let’s Eatalian Festival’ is designed to enhance the visibility of Italian suppliers in Lulu Hypermarkets and promote Italian cuisine in Qatar. By offering high-quality Italian products, the festival aims to enrich the shopping experience of Qatari consumers and foster a greater appreciation for Italy’s culinary traditions.
Ambassador Toschi expressed his excitement about the growing demand for Italian products in the Qatari market. He emphasized the premium quality of Italian goods, which adhere to stringent health and safety standards, making them highly sought after in Qatar.
"The Qatari market is expanding for Italian products, particularly foods and beverages. People here are well aware of the premium quality of Italian goods. Lulu Hypermarket has been an exceptional partner, sourcing products directly from Italian producers. We are keen to see this partnership continue to flourish,” Toschi said.
Althaf highlighted the festival’s role in boosting trade relations between Qatar and Italy. He noted that the festival not only introduces new Italian products to the Qatari market but also serves as a platform to enhance the overall trade relationship between the two nations.
"This Italian food festival aims to introduce a variety of new Italian products to the Qatari market. Our goal is to increase Italian food exports to Qatar by 40 percent. Italy produces some of the highest-quality foods at reasonable prices, and it leads the way in food safety standards,” Althaf said.
The festival showcases an impressive range of Italian products, including dry groceries, fresh produce, canned goods, cheeses, and traditional Italian ingredients. Ambassador Toschi also provided insights into the quality and diversity of the products available at Lulu Hypermarket, from premium cheeses to artisanal pasta, giving consumers an opportunity to explore the depth of Italy’s food culture.