Tribune News NetworkDohaMalabar Gold & Diamonds, one of the largest jewellery retailers in the world with more than 285 stores across 10 countries, conducted a blood donation drive in Qatar as part of its corporate social responsibility (CSR) activities. The main objective of the event, which was organised in association with the Blood Donor Center at Hamad Medical Corporation, was to replenish the available supply of blood for the local population and to raise awareness about the importance of blood donation. The event, which was conducted at the Malabar Gold & Diamonds outlet in Grand Mall, witnessed a great turnout. A total of 47 donors, including members of the general public and employees of Malabar Gold & Diamonds, generously donated their blood. The donation units, which were provided by Hamad Medical Corporation, included four stations where all donors were subjected to a preliminary medical test prior to their donation. "Donating blood is a worthy cause and we hope to set an example to the public with our actions. CSR remains a core value at Malabar Gold & Diamonds since its inception and I commend all those who participated in the blood donation drive, including our employees, who led from the front,” said Santhosh T V, regional head of Malabar Gold & Diamonds, Qatar. As part of its CSR initiatives, Malabar Gold & Diamonds organises blood donation drive periodically in different parts of India, GCC, Far-East and the USA with the support of authorised blood banks. They associate with like-minded organisations and undertake several welfare activities in their regions of operations, primarily in areas such as health, education, environment, housing and women empowerment.Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of over 285 outlets spread across 10 countries in addition to multiple offices, design centers, wholesale units and factories spread across India, Middle East, Far East & USA. With an annual turnover of $4.51 billion, the company currently ranks one among the largest jewellery retailers globally.With 14 manufacturing units in India and GCC – the company currently has 12 exclusive jewellery brands to cater to the discerning needs of customers. With headquarters in Kerala and branches across India, Middle East, Far East and USA, Malabar Group is best known for its activities in the field of gold, diamonds, silver and lifestyle articles.Malabar Group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.The group, owned by over 4,000 shareholders excels in quality products and services, has more than 14,000 professionals from over 26 countries working for its continued success.Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewellery at any time and on any day from the comfort of their homes.