Tribune News Network
Doha
Danish soundcraft meets Italian flair as Bang & Olufsen, represented in Qatar by Modern Home, announced its second Special Edition Ferrari Collection, revealing three new masterworks.
For the made-to-order collection, Bang & Olufsen has reimagined its Beolab 50 speaker, Beosound Theatre Soundbar solution and Beovision Theatre TV solution. The design integrates Ferrari’s charcoal Grigio Corsa colourway, combined with a striking shade of red to create an unmistakable connection to the motorsport icon and the first Ferrari collection launched in 2023.
The new Special Edition Ferrari Collection will be available in Qatar exclusively at the Bang & Olufsen store at Lagoona Mall in a made-to-order setup.
“Both Ferrari and Bang & Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance.For our second collection together, we wanted to pay tribute to aluminium, which is a hallmark material of both our brands”, says Bang & Olufsen CEO Kristian Teär. “The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance”, Teär continues.
Both brands share a passion for aluminium, which is used for the chassis of Ferrari sports cars and Bang & Olufsen’s speakers thanks to its natural properties that combine beauty and performance. Emulating Ferrari’s unique Grigio Corsa colourway has been achieved through Bang & Olufsen’s expertise in aluminium at its revered Factory 5 in Struer, Denmark.
Beolab 50 Ferrari Edition are Bang & Olufsen’s powerful, active loudspeakers, blending radical audio technology with graceful aesthetics and meticulous craftsmanship. Finely tuned to provide balanced, rich audio whether listening to music or watching a movie. With its adjustable acoustic lens, Beolab 50 can alter its sound delivery to suit the audience. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot. With a house full of guests, the lens opens for a room-filling performance.
Bang & Olufsen’s design team wanted to echo the internal details of Ferrari cars by ‘looking under the hood’ of its own products to create hidden design elements. When Beolab 50’s acoustic lens majestically ascends before performing, listeners can discover the intense red lens. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang & Olufsen logo.
Beosound Theatre Ferrari Edition is a powerful and sleek soundbar, built to roar. With twelve custom drivers firing in all directions, the Dolby Atmos-ready Beosound Theatre performs like a multi-speaker powerhouse, all from one beautiful soundbar.
This heart-racing soundbar crafted in Grigio Corsa aluminium commands attention where the curve of the keel-like shape slices through the air. Bang & Olufsen‘s logo is silk screen printed on the glass top while the laser-engraved Ferrari Prancing Horse leaps from flawless aluminium wings.
Beovision Theatre Ferrari Edition is a complete sound and vision setup crafted for immersive film experiences that deliver the power of a multi-product home cinema, all in one singular product. With Dolby Atmos surround sound, a 4K OLED screen and upgradeable design, Beovision Theatre transforms any space. Available in a 55”, 65” or even 77” screen for a truly cinematic experience.
Crafted entirely from aluminium, anodized in the Grigio Corsa colour, from the lamellas to the frame. The different textured finishes of the aluminium were chosen to create shadows and contours resulting in an expressive product that can still blend into the home. Behind the lamellas, the tweeter ring anodized in red glints from the shadows, showcasing the layers of thought and craftsmanship that go into every element of Bang & Olufsen products.
For more information and to discover the entire Ferrari Collections, visit www.bang-olufsen.com.
