Satyendra Pathak
London
Qatar has made a significant impression at the World Travel Market (WTM) London 2024, spotlighting its vibrant cultural heritage and diverse tourism offerings. A key highlight was Qatari ceramic artist Hamid Abdallah Kahtani, whose craftsmanship brought the country’s traditional arts to life.
In partnership with Kaynat Salma Farm and Wizard Qatar, Kahtani provided visitors with an immersive experience in the ancient art of pottery, a craft deeply rooted in Qatari history.
"Pottery has been a vital part of our daily life, used for everything from cooking to carrying water,” Kahtani said.
"Here at WTM, it’s about telling the story of our culture, sharing the beauty and functionality of this craft that has deep historical ties to Qatar and the Gulf,” he said.
Visitors to the Qatar pavilion were captivated by the calligraphy stand, which showcased intricate designs and the traditional art form that is deeply woven into Qatar’s cultural fabric.
"The calligraphy display is amazing,” said a visitor from the UK. "It’s not something you see often, and the craftsmanship is beautiful. It really shows the depth of Qatar’s culture.”
In addition to the cultural displays, the Visit Qatar pavilion saw a steady stream of visitors eager to learn more about the country’s tourism offerings.The pavilion showcased Qatar’s diverse attractions, from its world-class museums and vibrant modern architecture to its stunning desert landscapes and rich traditions.
"I’ve always thought of Qatar as just a stopover, but after seeing this, I’m really intrigued to visit,” said a visitor from Germany. "The culture, the food, and the activities you offer are incredible. I’m already planning my trip.”
Another visitor, from the US, commented: "I didn’t know much about Qatar before, but now I’m so impressed. The cultural experiences you offer are unique, and the country seems to have a perfect balance of history and modernity.”
According to Kahtani, the attendance at the pavilion has been exceptional. He said that about 30-36 visitors approached him to learn the art of pottery making every day.
"The feedback has been incredible, and people are really engaging with our culture and heritage,” Kahtani said.
"It’s been a pleasure to introduce Qatar to a global audience and to have these meaningful conversations with visitors who are eager to learn more.”
Qatar’s rich culture and diverse tourism offerings struck a chord with visitors, from pottery and calligraphy to the intricate art of ‘sadu’ weaving, which was also showcased at the pavilion.
Sadu weaving, traditional Bedouin textile artistry used to create beautifully patterned tents, cushions, and rugs, is another example of Qatar’s vibrant cultural heritage that continues to capture the imagination of global audiences.
The presence of Qatar at WTM London 2024 was a key part of the country’s ongoing strategy to promote its tourism sector globally. The direct engagement with visitors at the event allowed Qatar to showcase its unique cultural heritage, modern attractions, and the hospitality that awaits tourists.
"Word of mouth is the most powerful form of advertisement,” Kahtani added. "By having this direct interaction with visitors, we’re able to create lasting impressions that will encourage more people to visit Qatar.”