Darlene Regis
The fashion world mourns the loss of an icon, with the passing of Fernando ‘Vhong’ Amihan Ta-asan, a world-class Middle East-based Filipino fashion designer, whose work transcended borders and left an indelible mark that continues to resonate globally.
Renowned for his boundary-pushing designs, Vhong was not only a household name in fashion, but also a champion for the Filipino community, a cultural advocate, and an inspiration to countless individuals whose lives were touched by his generosity, passion, and commitment to elevating Filipino culture.
His unexpected passing leaves a void in the industry, but his legacy is woven into the very fabric of fashion history.
Qatar Tribune had the privilege of conducting an exclusive sit-down interview with the fashion legend, offering a rare glimpse into the mind of the visionary before he faced the final curtain.
Throughout his illustrious career, Vhong earned the respect and admiration of many, with his creations gracing red carpets, magazine covers, and international events. But, how did this trailblazer catapult to the glitz and glamour of the fashion world? Read on.
Does fashion design run in your blood?
My mother was a dressmaker. I spent a lot of time at home watching her tailor garments, which sparked my interest in the craft. My father, on the other hand, was a shipping captain and was often away, so it was my mother who influenced my passion for fashion the most.
Who’s your favourite fashion designer and which style resembles yours?
I’m inspired by French designer Thierry Mugler for his outrageous designs.
Do you have formal education in fashion design, or are you self-taught?
Self-taught. I want to create designs that are noticeably my craft, reflecting true individuality. I’m passionate about crafting masterpieces that embody a unique, signature style.
Apart from being a fashion designer, who is Vhong Taasan?
Vhong is a philanthropist. I’m deeply committed to using my platform to give back to the community and lend a helping hand to those in need.
What are some of your favorite art mediums to work with?
I can bring my craft to life starting with just a pencil, transforming a simple sketch into a work of art.
Where do you draw inspiration for your fashion designs?
I find inspiration in what I see, from everyday objects like even garbage to the concept of sustainability – turning trash into treasure. I don’t settle for basic or traditional designs; I strive to create something that stands out and sparkles.
Which fashion trends inspire your current work?
Something conservative yet with a modern touch.
How has your style changed over time?
My style has evolved over time, blending influences from past decades, from the boldness of the ‘20s to the ‘80s. Fashion is a fusion of old and new, constantly evolving.
I want my designs to have a unique individuality. I transform any basic or simple design to enhance the femininity of the wearer, boosting their confidence and personality. The simplicity remains, but with a magical touch that showcases the class and character of the model.
What is your favorite time of the day to create your fashion design?
I can create at any time of day. Even with just a pen and paper, my imagination flows and inspiration takes shape.
What’s your favorite moment or achievement as a fashion designer?
It was when I worked with iconic artists like Lani Misalucha and the 4th Impact, bridging different eras through fashion. Producing international fashion shows in Qatar, and showcasing my designs in Malta and France, have also been my major achievements.
Any advice for aspiring fashion designers?
Always get inspired. Let your imagination and ideas flow.
What’s next for Vhong Taasan couture?
I’m not sure, as anything can happen unexpectedly.
What is your favorite quote or motto in life?
Always be inspired. Don’t give up on your dreams.
Beyond the Seams
Born in Cagayan de Oro, Vhong Ta-asan rose from humble beginnings to become a celebrated fashion figure.
Exposed to fashion early, Vhong’s mother was a dressmaker and his father worked abroad. After school, he often browsed fashion magazines and education comics with fashion design competitions, winning second place in one of the contests at 14.
He grew up in Malate, the fashion capital of the Philippines. At 15, he started working with Rusty Lopez, a well-known fashion designer at the time.
Although he initially studied accounting as a scholar at Manuel L. Quezon University, he only lasted one semester. He then went to Bahrain for work but quickly felt confined to a work-home routine and returned to the Philippines shortly.
He resumed his studies at the University of the East Caloocan, pursuing Fine Arts for a semester. Soon after, his friends encouraged him to move to Japan to pursue fashion design. Although he didn’t make it through the screening process, he found another opportunity with ESMOD Fashion Design.
At Tokyo Caregiver Academy, he studied modern Japanese art history in Shibuya, Ikebana (flower arranging), and the traditional arts of Kimono/Yukata making and Kitsuke (the art of dressing in Kimono with an Obi). He also learned TEMAE, the ceremony of preparing and serving powdered green tea for special occasions.
Local Talent to Global Spotlight
While living in Japan, he was fortunate to meet a fashion teacher living in his same building. He observed his work, often drawing inspiration from it, and even sewed gowns and kimonos for Japanese models.
He also found inspiration by watching Paris Fashion Week on TV. He then became the Vice President of Samahang Pilipino, a community volunteer group in Japan, where he developed a deeper appreciation for Japanese culture and clothing.
His life took another turn when a Qatari friend of his uncle, who discovered he was a designer, recruited him to work in Qatar. He was offered a position designing abayas with Swarovski crystals and intricate beadwork for Sheikhas and royals.
After two years, he decided to return to his roots in fashion design and tailoring, moving away from crystal designs. Though he loved his job, the sudden passing of the company owner led him to seek a change.
In 2011, he moved to Qatar, where he was free to explore his creativity without limitations.
Weaving Culture and Creativity
Vhong Ta-asan, a prominent figure in Filipino fashion, dressed notable personalities both locally and internationally.
Beyond his career, Vhong championed causes such as supporting underprivileged communities, promoting sustainability in fashion, and mentoring emerging designers. He also organized fashion shows and photo shoots for charitable causes, often raising funds for medical treatment for fellow Filipinos. Additionally, he actively shared his design expertise at Filipino events, including Philippine Independence Day celebrations.
Sustainability Meets Couture
Vhong Ta-asan Couture was a strong advocate for sustainability and diversity in fashion, earning international acclaim at the 2024 fashion shows in Malta and France.
At the Montekristo Palace fashion show in Malta, he showcased a stunning collection of sustainable designs. He was also featured in the European event “A Fusion of Art,” presenting 80 pieces made from banana, bamboo, pineapple, and coconut fibers, modeled by European talent.
The event, promoting sustainability and diversity, brought together designers from the Philippines, Malta, Japan, India, Qatar, and the U.S. Ta-asan’s collections stood out for their blend of classic elegance and avant-garde artistry.
The Final Stitch
In August 2024, Creative Sustainability Through Fashion was held in Doncaster, United Kingdom, featuring Vhong as one of the designers from Qatar.
“What sad news we received. It was a privilege and an honor to walk for the amazing international designer Vhong Ta-asan and his collection. Two incredible fashion shows – in February 2024 in Malta and August 2024 in Doncaster, UK – will always be memorable,” said Carmen Abela.
The following month, Vhong showcased his collections at the Singkwenta event during the Millennium Hotel London Charity Gala, hosted by Rose Eclarinal, True Filipino Channel (TFC) Europe & Middle East correspondent. The charity fundraiser supported Calogcog Elementary School in Jose Panganiban, Camarines Norte.
“This year, I had the privilege of wearing the creations of the superb, world-class Middle East-based fashion designer Vhong Ta-asan during my #Singkwenta fundraiser in September. We briefly discussed a collaboration and fashion show in Europe, but unfortunately, it will no longer materialize,” Eclarinal shared on Facebook.
In September 2024, Vhong also showcased his menswear designs under Men in Style 2020 during Milan Fashion Week.
“Vhong Ta-asan was a regular fixture in our fashion shows this year. His collections received great reviews for their elegance and glamour. The Philippine fashion industry has lost one of its best designers,” Fairbank Marie posted.
“Today, we remember and honour the life of Vhong Ta-asan, a dear friend and unwavering supporter of Trinity Talent Qatar. Vhong’s creativity and dedication were matched only by the kindness and generosity he showed to all,” Trinity Talent Agency in Qatar shared.
A Legacy in Thread
As Vhong’s passing leaves a profound silence in the fashion world, the impact of his work lives on. His legacy is immortalized in every iconic piece he created, in the lives he had touched, and in the future of fashion he helped shape.
