Satyendra Pathak
Doha
Qatari banks, spearheaded by Qatar National Bank (QNB), continue to expand their brand power, topping the Middle East ranking.
Six Qatari banks have found place in The Banker’s Top 500 Banking Brands ranking for 2019.
While QNB added a whopping 19.1 percent to its brand value to remain occupied at the 61st place, Qatar Islamic Bank (QIB) jumped eight positions higher to occupy 238th position in the overall ranking.
Masraf Al Rayan, Commercial Bank of Qatar, Doha Bank and Qatar International Islamic Bank are the four other Qatari lenders to feature in the top 500 global banking brands.
While Masraf Al Rayan and Commercial Bank of Qatar have been ranked side by side at 341 and 342 positions respectively, Doha Bank was not too far to finish at 344th position in the overall
ranking.
Qatar International Islamic Bank (QIIB) was positioned at 477th place, five positions down compared to 2018 rankings.
Overall, it has been a good year for the global banking industry’s brand recognition.
According to the Banker’s Brand Finance Global 500 2019 report, the top 500 brands’ aggregate value grew by 15 percent to $1.357 trillion, surpassing the 10 percent rise recorded in the previous ranking.
Asia-Pacific, fuelled by robust brand growth in other countries in addition to China, saw the biggest surge of 23 percent in collective brand value.
North America experienced respectable growth of 15 percent, while Europe saw a rise of less than 5 percent in brand value.
It has been another stellar year for the Industrial and Commercial Bank of China (ICBC) brand. The Chinese megabank has once again topped The Banker’s Top 500 Banking Brands ranking, boasting the title of the world’s most powerful banking brand for the third year running.
Indeed, Chinese brands now occupy four of the five uppermost positions in the global table.
Agricultural Bank of China added a whopping 47 percent to its brand value to jump three spots to third place, leapfrogging compatriot Bank of China in fourth position and pushing Wells Fargo down two places to fifth.
Furthermore, China Merchant Bank moves up two spots to ninth place, which means Chinese lenders now make up half of the top 10 banking brands globally.
Despite losing out to Chinese banks at the top, US banks have generally fared well in the ranking. The country’s aggregate brand value increased by 14 percent and there are now 81 US banks in the top 500, five more than in 2018.
Despite 20 of the US banks slipping down the ranking, only three show declines in brand value.
Doha
Qatari banks, spearheaded by Qatar National Bank (QNB), continue to expand their brand power, topping the Middle East ranking.
Six Qatari banks have found place in The Banker’s Top 500 Banking Brands ranking for 2019.
While QNB added a whopping 19.1 percent to its brand value to remain occupied at the 61st place, Qatar Islamic Bank (QIB) jumped eight positions higher to occupy 238th position in the overall ranking.
Masraf Al Rayan, Commercial Bank of Qatar, Doha Bank and Qatar International Islamic Bank are the four other Qatari lenders to feature in the top 500 global banking brands.
While Masraf Al Rayan and Commercial Bank of Qatar have been ranked side by side at 341 and 342 positions respectively, Doha Bank was not too far to finish at 344th position in the overall
ranking.
Qatar International Islamic Bank (QIIB) was positioned at 477th place, five positions down compared to 2018 rankings.
Overall, it has been a good year for the global banking industry’s brand recognition.
According to the Banker’s Brand Finance Global 500 2019 report, the top 500 brands’ aggregate value grew by 15 percent to $1.357 trillion, surpassing the 10 percent rise recorded in the previous ranking.
Asia-Pacific, fuelled by robust brand growth in other countries in addition to China, saw the biggest surge of 23 percent in collective brand value.
North America experienced respectable growth of 15 percent, while Europe saw a rise of less than 5 percent in brand value.
It has been another stellar year for the Industrial and Commercial Bank of China (ICBC) brand. The Chinese megabank has once again topped The Banker’s Top 500 Banking Brands ranking, boasting the title of the world’s most powerful banking brand for the third year running.
Indeed, Chinese brands now occupy four of the five uppermost positions in the global table.
Agricultural Bank of China added a whopping 47 percent to its brand value to jump three spots to third place, leapfrogging compatriot Bank of China in fourth position and pushing Wells Fargo down two places to fifth.
Furthermore, China Merchant Bank moves up two spots to ninth place, which means Chinese lenders now make up half of the top 10 banking brands globally.
Despite losing out to Chinese banks at the top, US banks have generally fared well in the ranking. The country’s aggregate brand value increased by 14 percent and there are now 81 US banks in the top 500, five more than in 2018.
Despite 20 of the US banks slipping down the ranking, only three show declines in brand value.