Clara, described as the first digital human agent designed with GPT technology, has become a symbol of AI’s potential.

She has appeared on magazine covers, participated in global events, and now serves as a tool for understanding AI’s implications for journalism.

"From live content delivery to efficient news gathering, AI can empower journalists to focus on impactful storytelling,” Clara said during her stage appearance. However, she emphasised the need for transparency and ethical standards to combat misinformation.

When asked about her impression of Qatar, Clara highlighted the country’s unique blend of tradition and innovation. "The vibrant culture, stunning architecture, and commitment to education and technological advancement make Qatar a fascinating hub for growth and creativity,” she said.

The conference featured two core sessions:

• Session One: The Latest AI Tools Used in Media — This session explored cutting-edge AI tools that are revolutionising journalism, from content creation to audience engagement.

• Session Two: Leveraging AI at Al Jazeera Media Network — Participants learned how Al Jazeera has integrated AI into its workflows, enhancing production processes and personalising content for diverse audiences.

Additionally, the conference hosted:

• Session Three: Artificial Intelligence in Journalism: A Review of Al Jazeera Fellowship Research 2024

• Session Four: Challenges Associated with the Use of Artificial Intelligence in Media

Practical workshops complemented these sessions, offering hands-on demonstrations of AI tools for various aspects of journalistic work.

Throughout the conference, speakers stressed the importance of balancing AI’s capabilities with journalistic integrity. Dr Souag reiterated his stance on the role of AI in media:

"By embracing AI’s potential while prioritising integrity, we can create a more informed and engaged public. At the heart of our efforts must always be the human element, ensuring that our investment in AI serves humanity.”

Maldonado echoed this sentiment, emphasising that AI’s role is to augment human creativity and efficiency. "Let’s work together to harness this technology responsibly for a brighter media future,” he said.

As the conference continues through Sunday, it aims to produce actionable recommendations for the responsible integration of AI in journalism. With a distinguished lineup of global experts and a commitment to fostering serious discussions, the Artificial Intelligence in Media conference underscores Al Jazeera’s leadership in navigating the intersection of technology and journalism.

The event promises to leave a lasting impact, not only on its participants but also on the broader media landscape as it grapples with the challenges and opportunities of the AI era.