Tribune News Network
Doha
Meet Sama, the world’s first AI-powered digital human cabin crew, now taking flight on social media. As the face of Qatar Airways’ innovation, Sama will soon inspire and connect with a global audience on Instagram.
Her account, @SamaOnTheMove, will offer followers a mix of travel tips, personal stories from her layovers, and a behind-the-scenes look at the life of a cabin crew member—all with a creative, human touch.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Babar Rahman, said: “Introducing Sama on Instagram is an extension of our vision to blend human connection with technological innovation. Sama is not just a digital human; she’s a reflection of how we see the future of travel—personal, engaging, and deeply connected to the experiences that matter. Her presence marks a step forward in how we humanise our brand and create moments that resonate with our global audience.”
Unveiled during ITB Berlin 2024 to great acclaim, Sama represents Qatar Airways’ commitment to blending innovation with emotional engagement. As the first digital human cabin crew to debut on social media, Sama is designed to connect with a digitally native audience through relatable and inspiring content. page 16As Qatar Airways’ engaging digital ambassador, AI-powered digital human cabin crew Sama takes storytelling to new heights
