Tribune News Network
DOHA
Qatar Duty Free (QDF) has announced the launch of the first-ever airport branch of the award-winning Qatari brand, Al Jazeera Perfumes, at Hamad International Airport (HIA).
The new outlet brings travel shoppers a premium selection of perfumes blending traditional Middle Eastern aromas with distinctive Parisian scents.
Located in Concourse C adjacent to the iconic Lamp Bear, the boutique combines elements of Al Jazeera Perfumes’ Middle Eastern inspiration with a sleek contemporary twist. The royal gold-themed airport shop brings the brand’s high-street concept to the heart of HIA and will showcase a selection of best-selling fragrances, including Magic and Malachite. In addition, the store offers a special fragrance collection of the finest quality from Montale Paris, the French ambassadors of oud.
QDF Senior Vice-President Bruce Bowman said: "We are proud to support and feature local brands amongst the wide array of luxury stores available at HIA. We constantly strive to enhance our offering and delight customers with an experience worth travelling for, and are confident that Al Jazeera Perfumes will be an instant success with all our passengers.”
Al Jazeera Perfumes General Manager Ahmed Essa al Hashemi said: "As an award-winning brand, we specialise in providing our customers with the most exclusive collection of perfume oils in the Middle East. This airport exclusive will provide an excellent opportunity for us to increase our presence in partnership with an award-winning retailer at HIA.”
Al Jazeera Perfumes breezed into the world of fragrances and perfumes in 1998, and achieved immediate success in Doha. The brand continued to expand its footprint by opening a number of branches in Oman and Kuwait, as well as an exclusive store at the heart of Champs-Elysees in Paris, France. In 2017, Al Jazeera Perfumes was named ‘Brand of the Year’ at the World Branding Awards at Kensington Palace in London.
QDF boasts more than 90 elegant and luxury, high-end stores, as well as more than 30 restaurants and cafés covering an area of 40,000 square metres at HIA, providing travellers with a world-class shopping experience under one roof. It was awarded ‘Airport Retailer of the Year’ at the 2018 DFNI Global Awards.