facebooktwittertelegramwhatsapp
copy short urlprintemail
+ A
A -
Qatar tribune

In parallel, Q Life’s Souq Waqif UGC store – the first permanent Middle Eastern storefront on Roblox that remains available to users – attracted over 3 million visits. At Souq Waqif users downloaded over 3.5 million traditional Arabic garments and enjoyed 5.2 million servings of Qatar’s national dish, Machboos.

A sentiment survey conducted in-game revealed the campaign’s powerful impact on perceptions with an overwhelming 92.7% of respondents saying they would consider visiting Qatar in the next 12 months, while 80.1% would recommend it to their friends.

The second phase of Qatar Adventure was a partnership between Q Life, a cultural platform under the State of Qatar’s International Media Office (IMO), and developer Century Games.

The success of the initiative highlights Qatar’s growing leadership in the digital cultural space. Through innovative use of immersive technology, Q Life has once again showcased the country’s diverse offerings – from its warm hospitality and culinary heritage to its world-class infrastructure and family-friendly attractions – building new bridges of understanding between Qatar and the world.

copy short url   Copy
11/04/2025
15