Tribune News NetworkDohaLa Liga Santander has revealed highlights of the 2022-23 La Liga Santander season. The new season witnesses the participation of the world’s biggest football stars, with enthusiasm and excitement already being reflected across stadiums in Spain and screens around the world, and new signings further fueling the competition in the most competitive European league.Alvaro Paya, La Liga’s representative in Qatar, said: “I am happy to be in Qatar during a period that is witnessing the final preparations for the FIFA World Cup Qatar 2022, which will undoubtedly be an exceptional tournament. The new season of La Liga Santander began with great enthusiasm, and we have witnessed the fierceness of the first matches between the teams and their exceptional players. We also saw the development and utilization of broadcasting technologies that distinguish La Liga from the rest of the European championships, immersing viewers around the world in the enthusiasm and excitement that the audience enjoys in the stadium.” He added: “Our partnership with beIN SPORTS as exclusive broadcaster was an important step towards reaching football and sports fans in the Middle East and North Africa (MENA), and we look forward to achieving more success and development together”.Coverage of La Liga Santander in MENAThe current 2022/23 season is available exclusively on beIN SPORTS, the flagship sports channel from beIN MEDIA GROUP (“beIN”), across all 24 countries of the MENA region. All matches are accessible in three languages - Arabic, English, and French - with dedicated studios featuring beIN’s best-in-class talent on beIN SPORTS 1, PREMIUM 1, beIN 4K, and beIN SPORTS FRENCH 1. In addition to the newly launched TOD mobile app, a subsidiary company form beIN, that allows its subscribers to have access to the very best from beIN SPORTS on the go.On beIN’s partnership with LaLiga Santander, Duncan Walkinshaw, Director of Programs at beIN MENA, noted: “beIN has been a proud broadcast partner of LaLiga Santander across the MENA region since 2006. Over the last 16+ years, we have had the pleasure of airing every kick, tackle, and goal from the biggest teams and names in Spanish football - we’re excited to continue this partnership in the coming years, providing unforgettable moments for our millions of subscribers and viewers”. He added: “To bring all the action direct to beIN SPORTS and beIN SPORTS NEWS linear and digital channels, our reporters are on the ground during the biggest matches, interviewing the biggest names, and ensuring beIN offers stand-out coverage. No one does football quite like us”.New contracts and fierce competitionThis La Liga Santander season is without doubt one of the most highly-anticipated campaigns in decades. Reigning champions Real Madrid made some impressive summer signings to bolster their LaLiga and UEFA Champions League winning squad, but will they be able to hold on to their title in the face of bold and ambitious moves by FC Barcelona, who are going into their first full season with club icon Xavi Hernandez at the helm.As with each new season, La Liga Santander has welcomed a host of exciting new signings to join long-established superstars such as 2022 Ballon d’Or favourite Karim Benzema, 2021 Golden Boy Pedri, and Joao Felix ahead of the new campaign. Champions Real Madrid quickly wrapped up the highly sought-after signings of Aurélien Tchouameni and Antonio Rüdiger, while FC Barcelona brought in a host of big names in a bid to wrestle the LaLiga Santander title back from their eternal rivals. Belgium national team lynchpin Axel Witsel has joined Diego Simeone’s squad over at Atlético de Madrid, while Real Betis beat off competition from across Europe to bring in Italian international centre-back Luiz Felipe and Sevilla FC added Isco, one of the most talented Spanish forwards of his generation.
