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AFP
Taichung
Deserted streets, cabin fever and worries over COVID-enabling commutes in Europe and America have sent demand for bikes into high gear -- with factories in Taiwan racing to push out new units and scrambling to find parts.
The deadly virus has sparked a global recession and hammered many industries, but it is boom time in the bike world and a major bonus for Taiwan, which is a leading bicycle producer and has managed to avoid mass lockdowns by defeating the coronavirus early on.
At Giant, the world’s largest bike company, it has been a dizzying few months, according to CEO Bonnie Tu.
“We saw what happened and then we reacted quickly,” Tu told AFP in an interview last week at their new headquarters in the industrial city of Taichung.
“We mobilise our companies, including our factories and sales company... in order to meet the consumer demand.”
The orders have kept on coming, with reports of empty bike racks at dealers and long waits for resupply across Europe and North America.
In Britain, the Association of Cycle Traders said some 20,000 bikes awaiting manufacturing and delivery had already been sold or reserved.
“We’ve seen a mixture of everybody to be honest,” Lincoln Romain, director of Brixton Cycles, in London, told AFP last month.
“People that commute all the time, we’ve seen new cyclists, we’ve seen people that have to get in so they have bikes that have been in the shed a little while.”
Across the Atlantic, demand has also rocketed.
Year-on-year sales of commuter and fitness bikes increased 66 percent in March, leisure bikes leaped 121 percent and electric bikes rose 85 percent, according to market research firm The NPD Group.
Giant’s Tu said demand in both the US and Europe has centred on the more affordable “$1,000 and under” category of bikes.
While Giant’s factories in Taiwan kept rolling, many of their facilities on the Chinese mainland had to temporarily shut down when the virus first spread from the central city of Wuhan.
A return to full capacity has been slowed by struggles to get parts from suppliers as they refill factory floors and restock inventories.
“We have to wait for them,” Tu said. “So it is actually quite difficult, but we manage.”
For Europe, Giant will soon benefit from a large factory it has built in Hungary, part of a gradual shift many Taiwanese manufacturers are making to diversify away from China and be closer to consumer markets.
Gina Chang, secretary-general of the Taiwan Bicycle Association, said manufacturers initially suffered in the first quarter from cancelled or postponed orders when the virus first spread. But since then, demand has roared back.
“We are seeing rush orders or even panic buying,” she told AFP. “Taiwan’s top two bike makers have orders lined up till the end of this year.”
The coronavirus boom is the latest chapter in a renaissance for Taiwan’s bike
industry.
Taichung
Deserted streets, cabin fever and worries over COVID-enabling commutes in Europe and America have sent demand for bikes into high gear -- with factories in Taiwan racing to push out new units and scrambling to find parts.
The deadly virus has sparked a global recession and hammered many industries, but it is boom time in the bike world and a major bonus for Taiwan, which is a leading bicycle producer and has managed to avoid mass lockdowns by defeating the coronavirus early on.
At Giant, the world’s largest bike company, it has been a dizzying few months, according to CEO Bonnie Tu.
“We saw what happened and then we reacted quickly,” Tu told AFP in an interview last week at their new headquarters in the industrial city of Taichung.
“We mobilise our companies, including our factories and sales company... in order to meet the consumer demand.”
The orders have kept on coming, with reports of empty bike racks at dealers and long waits for resupply across Europe and North America.
In Britain, the Association of Cycle Traders said some 20,000 bikes awaiting manufacturing and delivery had already been sold or reserved.
“We’ve seen a mixture of everybody to be honest,” Lincoln Romain, director of Brixton Cycles, in London, told AFP last month.
“People that commute all the time, we’ve seen new cyclists, we’ve seen people that have to get in so they have bikes that have been in the shed a little while.”
Across the Atlantic, demand has also rocketed.
Year-on-year sales of commuter and fitness bikes increased 66 percent in March, leisure bikes leaped 121 percent and electric bikes rose 85 percent, according to market research firm The NPD Group.
Giant’s Tu said demand in both the US and Europe has centred on the more affordable “$1,000 and under” category of bikes.
While Giant’s factories in Taiwan kept rolling, many of their facilities on the Chinese mainland had to temporarily shut down when the virus first spread from the central city of Wuhan.
A return to full capacity has been slowed by struggles to get parts from suppliers as they refill factory floors and restock inventories.
“We have to wait for them,” Tu said. “So it is actually quite difficult, but we manage.”
For Europe, Giant will soon benefit from a large factory it has built in Hungary, part of a gradual shift many Taiwanese manufacturers are making to diversify away from China and be closer to consumer markets.
Gina Chang, secretary-general of the Taiwan Bicycle Association, said manufacturers initially suffered in the first quarter from cancelled or postponed orders when the virus first spread. But since then, demand has roared back.
“We are seeing rush orders or even panic buying,” she told AFP. “Taiwan’s top two bike makers have orders lined up till the end of this year.”
The coronavirus boom is the latest chapter in a renaissance for Taiwan’s bike
industry.
