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Doha
Doha Bank on Tuesday announced that it has changed the name of its 100 percent owned subsidiary Doha Bank Assurance Company to Sharq Insurance.
In the announcement made on Tuesday, Doha Bank Assurance Company (DBAC) Chairman Sheikh Abdul Rahman Bin Mohammad Bin Jabor Al Thani said that DBAC will be operating under a new name Sharq Insurance effective from August 31, 2020 after securing all the required approvals.
This rebranding will be reflected across all its products and services after the said date along with new logo and visual identity to celebrate the company’s evolution. New Logo can be viewed on the newly launched website www.sharqinsurance.com.qa.
The office headquarters for Sharq Insurance will remain at the 4th floor of Doha Bank Tower located at West Bay. The claims office will be located on the second floor of Doha Bank in Gharafa close to Landmark.
Sheikh Abdul Rahman said, “The company will continue to provide the same outstanding business insurance solutions nationwide so to help support individuals, small, medium & larger businesses, institutions and the wider Qatari society as the name change is an important milestone in the company’s current rebranding efforts.”
He said “As Sharq Insurance continues to grow and expand, this new name will more accurately reflect our expansion and product offerings, while maintaining current image of providing top-quality insurance products and accompanying services. Our commitment to our customers remains our top priority aiming to provide excellence in customer experience. We will be there to help protect businesses with dedicated care. The rebranding has been designed to align our insurance products under one recognisable brand.”
He said that throughout its transition, Sharq Insurance will keep its focus on strengthening its carrier network and identifying innovative ways to deliver coverage solutions with increased efficiency and accessibility to help better serve valued customers.
“This is a very exciting and busy time for Sharq Insurance as we align our company and products under this new brand to present a cohesive image as we grow. It will be particularly important now and in the future. The name change reflects the company’s broader commitment and its expertise in driving the innovations needed to shape the future of insurance services through immediate response to market needs.”
“The rebranding to Sharq Insurance comes at a pivotal time and forms an important component toward building consumer trust, brand loyalty and professional reputation as we expand further into marketplace,” he said.
Sharq Insurance is authorised by the Qatar Financial Centre Regulatory Authority (QFCRA) to transact all classes of general insurance business in Qatar. It is an ISO 9001:2015 certified company with a BBB rating by Standard & Poor’s. Sharq Insurance facilitates proactive management of general insurance risk protection to both commercial and personal lines clients with comprehensive insurance solutions providing seamless and hassle-free claims services.
It offers strong carrier partnerships with access to regional and international insurers and reinsurers helping customers manage each phase of the insurance life-cycle swiftly and promptly.
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02/09/2020
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