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Mountain View, Califonia
Apple topped Amazon and Google to become the world’s most valuable brand for the first time since 2016 after its brand value jumped 87 per cent to 263.4 billion dollars, according to the Brand Finance Global 500 2021 ranking by London-based Brand Finance, a brand valuation consultancy.
Amazon is in the second position with a brand value of 254.2 billion dollars, and Google came third with a valuation of 191.2 billion dollars.
Microsoft stays at the fourth position with a 20 percent rise in brand value to 140.4 billion dollars.
Samsung stayed at fifth position; Walmart inched up to sixth position; and Facebook stayed at seventh position.
Technology companies are ruling the roost in brand value, accounting for 14 per cent of the total brand value in the 2021 ranking, with 47 brands having a combined brand value just shy of 1 trillion dollars at 998.9 billion dollars.
Technological innovation-driven companies have significantly boosted their brand values as working from home is becoming the new normal in a year marked by global lockdowns. There was an unprecedented reliance on digital communication, retail, and entertainment.
The brand value of Apple leapfrogged above Amazon and Google due to the success of its diversification strategy as it began to focus on developing its growth strategies above and beyond the iPhone, which accounted for half of 2020 sales. It had accounted for two-thirds of 2015 sales.
Apple’s diversification policy has seen the brand expanding into digital and subscription services, including the App Store, iCloud, Apple Podcasts, Apple Music, Apple TV, and Apple Arcade.
Apple’s hotly anticipated Titan electric vehicle foray is also under way again. The brand becomes the first US company to reach a 2-trillion-dollar market cap in August 2020.
Meanwhile, Amazon also grew its brand value a healthy 15 per cent as it benefitted considerably from the pandemic and the resulting unprecedented surge in demand as consumers turned online following store closures.
Amazon acquired 11 passenger planes to expand its air logistics capabilities. Further, the brand announced its entry into the health sector with the launch of Amazon Pharmacy and fitness tracker Halo.
Amazon’s growth strategy has been marked by daring diversifications.
Though its brand value edged up a per cent, Google recorded its first ever revenue decline as a result of the pandemic.
The vast majority of the brand’s revenue comes from advertising, which took a hit over the last year as marketing budgets tightened.
Electric car major Tesla’s brand value was up 158 per cent to 32.0 billion dollars, the fastest growing brand in the Brand Finance Global 500 2021 ranking.
Amazon’s Chinese equivalent, Alibaba.com, was the second fastest growing brand, up 108 per cent to 39.2 billion dollars.
In the automobile industry, Toyota was the most valuable brand, up 2 per cent to 59.5 billion dollars, followed by luxury car maker Mercedes-Benz, with the brand value declining 10 per cent to 58.2 billion dollars.
Mountain View, Califonia
Apple topped Amazon and Google to become the world’s most valuable brand for the first time since 2016 after its brand value jumped 87 per cent to 263.4 billion dollars, according to the Brand Finance Global 500 2021 ranking by London-based Brand Finance, a brand valuation consultancy.
Amazon is in the second position with a brand value of 254.2 billion dollars, and Google came third with a valuation of 191.2 billion dollars.
Microsoft stays at the fourth position with a 20 percent rise in brand value to 140.4 billion dollars.
Samsung stayed at fifth position; Walmart inched up to sixth position; and Facebook stayed at seventh position.
Technology companies are ruling the roost in brand value, accounting for 14 per cent of the total brand value in the 2021 ranking, with 47 brands having a combined brand value just shy of 1 trillion dollars at 998.9 billion dollars.
Technological innovation-driven companies have significantly boosted their brand values as working from home is becoming the new normal in a year marked by global lockdowns. There was an unprecedented reliance on digital communication, retail, and entertainment.
The brand value of Apple leapfrogged above Amazon and Google due to the success of its diversification strategy as it began to focus on developing its growth strategies above and beyond the iPhone, which accounted for half of 2020 sales. It had accounted for two-thirds of 2015 sales.
Apple’s diversification policy has seen the brand expanding into digital and subscription services, including the App Store, iCloud, Apple Podcasts, Apple Music, Apple TV, and Apple Arcade.
Apple’s hotly anticipated Titan electric vehicle foray is also under way again. The brand becomes the first US company to reach a 2-trillion-dollar market cap in August 2020.
Meanwhile, Amazon also grew its brand value a healthy 15 per cent as it benefitted considerably from the pandemic and the resulting unprecedented surge in demand as consumers turned online following store closures.
Amazon acquired 11 passenger planes to expand its air logistics capabilities. Further, the brand announced its entry into the health sector with the launch of Amazon Pharmacy and fitness tracker Halo.
Amazon’s growth strategy has been marked by daring diversifications.
Though its brand value edged up a per cent, Google recorded its first ever revenue decline as a result of the pandemic.
The vast majority of the brand’s revenue comes from advertising, which took a hit over the last year as marketing budgets tightened.
Electric car major Tesla’s brand value was up 158 per cent to 32.0 billion dollars, the fastest growing brand in the Brand Finance Global 500 2021 ranking.
Amazon’s Chinese equivalent, Alibaba.com, was the second fastest growing brand, up 108 per cent to 39.2 billion dollars.
In the automobile industry, Toyota was the most valuable brand, up 2 per cent to 59.5 billion dollars, followed by luxury car maker Mercedes-Benz, with the brand value declining 10 per cent to 58.2 billion dollars.
