Tribune news network
Doha
IN-Q Enterprises (IN-Q), a wholly owned subsidiary of Qatar Museums (QM), offers bespoke and licenced FIFA World Cup Qatar 2022 merchandise to commemorate the most anticipated moment in Qatar’s sporting history.
With its carefully crafted product line, IN-Q brings to life the spirit of La’eeb, the FIFA World Cup Qatar 2022 official mascot. La’eeb, an Arabic word that means “super-skilled player,” has been chosen as the competition’s ambassador. La’eeb welcomes the world to Qatar with warmth, vigour, and excitement. His catchphrase, “Now is All,” encourages everyone to have faith in their own abilities. Phil Lawrie, General Manager of IN-Q said: “Through our museum gift shops and merchandise we extend the experience enjoyed by our visitors and share Qatar to the world through our unique product range.
With the FIFA World Cup Qatar 2022 nearly upon us, we are excited to commemorate this momentous event with the launch of our official merchandise that will complete the experience for football enthusiasts from all over the world.”
Tigest Seifu, Director of Retail & Merchandising of IN-Q, expressed her delight with the La’eeb product line, “Our souvenir gifts were meticulously produced inspired by La’eeb’s adventurous, fun, and playful nature.We aim not just to capture his youthful spirit promoting confidence wherever he goes, but more essentially, for it to be felt and imbibed through these commemorative items.”
The FIFA World Cup Qatar 2022 markings will be blended with artist signature designs for a project that IN-Q is currently designing for water bottles.
With the creation of these reusable water bottles by 10 Qatari artists and 12 well-known foreign artists from World Cup qualifying nations, including KAWS (USA), Urs Fischer (Switzerland), Takashi Murakami (Japan), Shouq Al Mana, and Mubarak Al Thani, Sports, Art, and Culture come together to help lessen the environmental impact of plastic waste generated during the FIFA World Cup Qatar 2022 (Qatar).
“It is important that we create a union between sports, art, and culture with sustainability.We are proud to present the FIFA World Cup Qatar 2022 reusable water bottles that will keep FIFA World Cup Qatar 2022 moments alive whilst spreading the message of environmental protection and sustainability even beyond the tournament,” Lawrie shared.
This has been a massive effort bringing art, sports, and sustainability together to battle plastic waste and foster behavioural change, under the passionand patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani.The unique, artist-designed bottles will serve as a reminder of the World Cup while also encouraging the use of a refillable bottle.
Refillable water stations will be available from Qatar Museums and Partners. Pre-orders begin on October 25 at Inq-online.com.
