Tribune News Network
Doha
On the occasion of its establishment by Amiri Decision No. 13 of 2022 issued by the Amir His Highness Sheikh Tamim bin Hamad Al Thani, University of Doha for Science and Technology (UDST) organised a special celebration to unveil the rationale behind its identity and the core values of the brand.
The event took place in the presence of Dr Mohammed bin Saleh Al-Sada, chairman of UDST Board of Trustees; members of the Board; Dr Salem Al-Naemi, UDST President; and UDST officials. The event started with flag-raising at the main entrance of the university and continued with many engaging activities for UDST’s community, in addition to the announcement of the first Student Council winners.
As the first National Applied University, UDST revealed strong brand attributes and a design that reflects a local artistic approach with a global touch.
The Pillar
The overall logo gathers multiple elements, ultimately forming a structure that represents the four pillars of education in one strong foundation. It reveals the purpose of the brand: To empower students with hands-on competencies and applied education resulting in skilled, talented and work-ready graduates who can answer the needs of an ever-evolving national and global economy.
The Letters
"ج” and " د”, the initials of the University in Arabic, alongside "U” and "D”, the initials of the University in English, connected together to form one entity. The interconnectivity of the letters reveals a university rooted in the Qatari culture but open to the World.
The Color
A deep vivid blue symbolising reliability and trust. The vivid aspect of the blue reflects the campus dynamism and inclusivity.
The parallelogrammes
symbolizs an open book and wings. These two entities stand together side by side and represent the support that UDST offers to its students in their educational journey, fostering a culture of Academic Excellence.
Commenting on the event Dr Salem Al-Naemi said: "Our university keeps innovation, professionalism and high standards at its core to serve current and future students whom we consider the backbone of our educational institution. We are pleased to announce that our UDST team is engaged in a long process to create a solid identity. Our aim is to reveal a brand that speaks for itself and embeds our long history of educational excellence. We are proud that this logo was designed internally after a thorough research and analysis procedure.”
Furthermore, the university shared its brand core values with the community. These values reflect UDST philosophies and represent the guiding principles that power all its decisions. These values are: Achievement, Development, Career-focused, Performance, Evolution and Innovation.
UDST offers Applied Bachelor’s and Masters’ degree programmes. The activities of the UDST are meant to achieve human, social and economic development in the country. The university will graduate highly qualified professionals who will lead Qatar towards becoming an advanced society capable of sustainable development, as stated in Qatar National Vision 2030.
Doha
On the occasion of its establishment by Amiri Decision No. 13 of 2022 issued by the Amir His Highness Sheikh Tamim bin Hamad Al Thani, University of Doha for Science and Technology (UDST) organised a special celebration to unveil the rationale behind its identity and the core values of the brand.
The event took place in the presence of Dr Mohammed bin Saleh Al-Sada, chairman of UDST Board of Trustees; members of the Board; Dr Salem Al-Naemi, UDST President; and UDST officials. The event started with flag-raising at the main entrance of the university and continued with many engaging activities for UDST’s community, in addition to the announcement of the first Student Council winners.
As the first National Applied University, UDST revealed strong brand attributes and a design that reflects a local artistic approach with a global touch.
The Pillar
The overall logo gathers multiple elements, ultimately forming a structure that represents the four pillars of education in one strong foundation. It reveals the purpose of the brand: To empower students with hands-on competencies and applied education resulting in skilled, talented and work-ready graduates who can answer the needs of an ever-evolving national and global economy.
The Letters
"ج” and " د”, the initials of the University in Arabic, alongside "U” and "D”, the initials of the University in English, connected together to form one entity. The interconnectivity of the letters reveals a university rooted in the Qatari culture but open to the World.
The Color
A deep vivid blue symbolising reliability and trust. The vivid aspect of the blue reflects the campus dynamism and inclusivity.
The parallelogrammes
symbolizs an open book and wings. These two entities stand together side by side and represent the support that UDST offers to its students in their educational journey, fostering a culture of Academic Excellence.
Commenting on the event Dr Salem Al-Naemi said: "Our university keeps innovation, professionalism and high standards at its core to serve current and future students whom we consider the backbone of our educational institution. We are pleased to announce that our UDST team is engaged in a long process to create a solid identity. Our aim is to reveal a brand that speaks for itself and embeds our long history of educational excellence. We are proud that this logo was designed internally after a thorough research and analysis procedure.”
Furthermore, the university shared its brand core values with the community. These values reflect UDST philosophies and represent the guiding principles that power all its decisions. These values are: Achievement, Development, Career-focused, Performance, Evolution and Innovation.
UDST offers Applied Bachelor’s and Masters’ degree programmes. The activities of the UDST are meant to achieve human, social and economic development in the country. The university will graduate highly qualified professionals who will lead Qatar towards becoming an advanced society capable of sustainable development, as stated in Qatar National Vision 2030.