Tribune News Network
Doha
In yet another milestone for the brand, Galeries Lafayette Doha inaugurated the first-ever Ritz Paris international boutique recently.
The inaugurationwas an ideal occasion to reveal iconic objects and star products from the legendary Place Vendôme Hotel, such as collectible porcelain tableware designed for the hotel’s gastronomic restaurant, emblematic tulip lamps and celebrated peach-hued peignoirs.
The official inauguration was followed by a VIP event to celebrate the launch of the boutique. The exclusive reception was hosted at the Galeries Lafayette La Suite Penthouse where the décor was enhanced with merchandise and decorative elements from Ritz Paris. Live jazz music and Ritz Paris’ signature mocktail drinks set the perfect tone for the occasion.
Present at the event were Ambassador of France to Qatar HE Jean-Baptiste Faivre, Board Member of Ritz Paris Natalie Bader, who spearheaded this project, and Head of Strategy & Operations of Galeries Lafayette Doha Al Ghalia Ali bin Ali.
Located on the ground floor of the French Department Store, the Ritz corner shop offers a complete universe of different categories of products, expressing the style of the Ritz, its magnificence, its soul and the symbol of the French art of living.
Complementing the boutique, a pop-up corner right at the main entrance of Galeries Lafayette Doha has also been set up to mark the launch. Enchanting and playful, the entrance with hot air balloon baskets symbolises the joy of travel, the pop-up will be stationed at Galeries Lafayette till October 31.
The boutique expresses all the spirit of the Ritz Paris through its architecture, colours and ambiance. It reprises the essence of the hotel’s illuminations, arcades, moldings, play of mirrors and incomparable 18th-century style with a fresh energy.
Customers are greeted in a retail environment conceived like a dining room and a dressing area, comprising six dedicated spaces: the art of entertaining, home and bath linens, fragrances, gifts and decorative objects, games and accessories, and the brand-new Frame x Ritz Paris fashion capsule collection.
The boutique also offers several custom services, such as personalised embroidery - an excellent opportunity to treat others or oneself to a little magic of the Ritz Paris.
"More than a hotel, the Ritz Paris today is an iconic, brilliant, vibrant lifestyle that intends to shine all around the world through its products and services. This Doha boutique was designed for all those who love the Ritz Paris, but also and above all for those who dream of discovering it and sharing in a little piece of the legend and French art de vivre,” said Natalie Bader.
Speaking about the latest partnership, Al Ghalia said, "At Galeries Lafayette Doha, we always look to collaborate with iconic and international brands to bring an exclusive experience for the people in Qatar. With the new Ritz Paris Boutique, our clients can enjoy the brand’s exclusive range of products which truly captures the essence of French ‘Art de vivre’, allowing them to experience the refinement of one of the most luxurious hotels in the world.”