Tribune News Network
Doha
Mazaya Real Estate Development revealed its completely new visual identity, and this change coincides with the remarkable positive transformation that the company is witnessing, and its aspiration to become one of the leading real estate investment and development companies in Qatar.
The change of identity comes to launch Mazaya with its own visual identity away from Mazaya Kuwait (Mazaya Holding), which used the same visual identity as the previous one due to their previous association with a cooperation agreement so that there is no confusion between the two companies.
As part of Mazaya’s efforts to expand its investments and diversify sources of income, the new visual identity comes to reflect the company’s expansion plans and ambitions and its aspiration to achieve further growth and development.
The new identity of the company consists of several engineering elements inspired by the company’s name (Mazaya), which in turn expresses the company’s activity and reflects the high ambition of the board of directors. The visual identity was enhanced by integrating primary and secondary colours to simulate the Qatari environment associated with the company’s activity and its high values such as trust, quality and sustainability.
On this occasion, Mazaya Real Estate Development Chairman Sheikh Salman bin Hassan Al Thani said, "We celebrate with you today the unveiling of our new identity, which goes beyond being just a change at the level of identity, to constitute a turning point towards a new beginning that stems from our belief in continuing growth to meet the aspirations of our customers and our shareholders alike.”
He said, "Concurrently, we have updated the company’s vision and mission in line with the principles of Islamic Sharia and Qatar Vision 2030, and in line with our future goals for the company.”
For his part, Mazaya Vice President and Managing Director Sheikh Hamad bin Mohammed Al Thani said, "The change of the new identity of the company comes after nearly a year of the company’s positive financial performance, which requires the emergence of a new look that reflects the positive image of the company and embodies a new successful transitional phase, Godwilling.”
Sheikh Hamad said, "We seek to diversify our investments in different sectors such as education, health, sports and entertainment in line with our vision and goals.”
Regarding the company’s duty towards society, Sheikh Hamad said, "While designing our new identity and drawing up our future plans, we did not forget our duty towards society, as we are proud of our Qatari identity and strive to continue developing the human capital base and expanding the use of Qatari competencies and cadres and developing their skills to contribute to the renaissance of our beloved country Qatar.”