Tribune News Network
Doha
Van Cleef & Arpels welcomed visitors to its newly opened boutique in Doha’s Place Vendome Mall recently.
With 365 square metres of Parisian-inspired architecture, the Place Vendome boutique is the largest Van Cleef & Arpels location in Qatar, followed by the Katara boutique and its 300 square metres enchanting space. The boutique also possesses its own entrance by the canal for a more private and exclusive experience.
Visitors are invited to embark on a journey to discover the enchanting jewellery and watchmaking collections of Van Cleef & Arpels in a Paris-inspired apartment concept. Iconic and classic high jewellery creations will be displayed, as well as pieces from the emblematic Alhambra collection along with Perlée and Frivole creations.
The boutique’s facades in the city of Lusail showcase the Maison’s signature art deco inspired pattern adorned with a champagne colour mesh, geometrical shapes and colour contrasts. The interior is inspired by Van Cleef & Arpels’ poetic universe, with soft velvet upholstery and delicate embroidery of flowers and birds on the decorative panels.
Aiming to offer a high-end experience to visitors, the boutique possesses three exclusive VIP salons, featuring a contemporary furnished living room with an intimate setting. These rooms feature unique Art Deco objects, gouache and table books showing the Maison’s favourite themes.
Delicately adorned with elegant details and noble materials, they reflect the octagonal shape of Paris’ Place Vendome, symbolic of Van Cleef & Arpels’ rich patrimony.
A one-of-a-kind salon decorated with a lavish library and a large dining table will be dedicated to welcome clients for special events and share privileged moments in a comfortable atmosphere. High ceilings are adorned with gold leaf decorated domes and unique handmade chandeliers are delicately covered with fine glass decorative pendants.
Founded at Paris’ 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895. Over the decades, the excellence and creativity of the high jewellery maison established its reputation across the world. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: the Mystery Set technique, the Minaudière, the transformable Zip necklace and the Alhambra motif.