Tribune News Network
Doha
After opening its doors in July this year, Parisian men’s fashion house Berluti recently celebrated the grand opening of its first store in Qatar at Place Vendome Mall.
Hosted in Qatar by Ali Bin Ali Fashion, the new boutique offers a 360-degree Berluti lifestyle experience.
Present at the event were Berluti clients, local media members and influencers. The guests were guided through a special journey highlighting the heritage and craftsmanship of Berluti. The latest collection from the house was also showcased at the event.
The star attraction at the reception was the live origami sculpture demonstration by Serbian artist and designer Uros Mihic. He built a 3D sculpture of the Berluti-famous ‘Alessandro’ shoes using specially designed architectural wood pieces. It represented the style, elegance and unparalleled craftsmanship of Berluti.
Berluti was established in Paris in 1895 and has been built by four generations of shoemakers. In 2005, fine leather goods were introduced and, in 2011, a complete clothing collection. A unique bespoke service from head to toe is now available through Berluti’s workshops in rue Marbeuf and rue de Sèvres. Berluti now has over 60 stores worldwide.