Tribune News Network
Doha
In celebration of the greatestsporting event in the world, Qatar Islamic Bank (QIB), Qatar’s leading digital bank, has been gearing up for this milestone with a series of exciting activities and events designed for its customers and employees, as well as the community and visitors to Qatar.
On this special occasion, QIB launched a campaign showing Qatar’s celebrated traditions that sets it apart from the rest of the world. QIB launched three videos in line with this initiative including ‘#HowWeDoItInQatar’ to introduce some of the traditions and interactions that define the welcoming hospitality of Qatar and the Middle East.
On the same occasion, QIB collaborated with renowned Qatari football player Abdulkarim Hassan for the period of the tournament. Abdulkarim Hassan was selected to support Qatar throughout the tournament.
Furthermore, QIB decorated its branches and launched a fun and interactive activities for the community to take part in the showcase of Qatar’s identity to visitors, while giving them the opportunity to explore a new culture.
Billboards of Abdulkarim Hassan have taken over key locations across Qatar with the slogans ‘Qatar, Champions of Connecting the World’ and ‘Qatar, Champions of Achievements’ to applaud Qatar’s efforts in organizing the first World Cup in the Arab world and cheer for the national football team as it makes its debut in the biggest football tournament in the world.
Social media aficionados can use QIB’s special filters on Instagram and Snapchat to share their support for the participating teams using the hashtag #SupportYourTeam. Users can also share QIB’s lens and filter links with anyone who has accounts on Snapchat and Instagram.
Mashaal Abdulaziz Al Derham, Assistant General Manager, Head of Corporate Communications & Quality Assurance at QIB, said: “This historical sporting event is an opportunity to introduce our culture and traditions to the whole world. We are very proud to be part of celebrating a key milestone in the country’s history with our customers, employees, and the wider community, as well as with visitors from all around the world.”
“As we celebrate the champions of the world this year, we take pride in collaborating with Abdulkarim Hassan and supporting Qatar in celebrating the biggest sporting event to be hosted in our history and the region. As part of this endeavour, we have designed unique ways to engage with our customers to share with them the joy of this milestone through engaging activities, as well as exclusive products and services. We believe in the power of sports in bringing communities together and we are proud to be supporting the private sector while contributing to the diversification of Qatar’s economy as part of Qatar National Vision 2030,” said Mashaal.
QIB has teamed up with Visa to offer its Visa cardholders a chance to win tickets through its ‘Spend and Win’ campaign at Doha Festival City. Running until November 30, 2022, QIB Visa cardholders can enter the draw for a chance to win a ticket to attend the final match. Each QR250 spent at Doha Festival City will give customers one entry in the draw.
Those who do not have QIB Visa cards are still able to be part of the campaign by applying for any Visa card using the QIB Mobile App. To download the App, all citizens and residents in Qatar can visit their respective App Stores and search for QIB Mobile. QIB customers can easily self-register to the App using their Debit card details.
