Tribune News Network
Evian announced its latest collaboration for the 2017 limited edition bottle featuring the House of Christian Lacroix, where it pays tribute to evian's live young spirit, by reinventing the Paseo pattern.
Revisiting its partnership which paved the way for the creation of the very first evian limited edition bottle, the House of Christian Lacroix takes on the theme of celebrating endless creativity for the 10th anniversary edition.
Born to haute couture, the delicate embroidery design was used for the first time outside the Christian Lacroix fashion collections on the initial evian limited edition bottle in 2007. It has since become an iconic design of the House.
The new colourful Paseo Limited Edition for 2017 is the pure expression of today's Christian Lacroix creative universe: flamboyant, Parisian, and with an ever-young spirit. It comes in a set of two bottles: a pink and a blue one.
"The evian and Lacroix collaboration is just like a wonderful dream come true and we had the chance to collaborate twice... which makes me a very lucky designer," said House of Christian Lacroix Creative Director Sacha Walckhoff.
"We are truly excited to present the anniversary limited edition piece. Thanks to the House of Christian Lacroix, evian's live young spirit has been given a new interpretation which we hope excites our loyal customers as well as collectors of the limited edition evian bottles.
"It is a source of pride to show how good our product is from the intrinsic qualities of the water to the bottle that holds it," said evian Volvic International of Danone Middle East Zone Director Iain Farrell.
The bottles come in 75cl glass as well as plastic for the first time.
The bottles are available in Qatar and the GCC in select hotels, cafes, restaurants and retailers.