Tribune News Network
Doha
QNB Group, one of the largest financial institutions in the Middle East and Africa, remains the most valuable banking brand in the Middle East with a brand value of $7.7 billion, up by 9 percent from 2022.
It has seen a year-on-year growth and retained its position (45th globally) firmly within the top 50 most valuable banking brands in the world. This reflects the success of the bank’s continuous efforts to expand its international footprint and serving its diverse customer base.
Despite difficult global operating conditions, QNB’s role as the Official Middle East and AfricaSupporter of the FIFA World Cup 2022 , provided the chance for the group to gain exceptional global exposure during the month-long tournament. Through this exposure, it has raised QNB Group’s awareness and familiarity amongst consumers and potentially boost its current brand strength of 85 out of 100 (AAA) further.
Heba Ali Al Tamimi, Senior Executive Vice President of QNB Group Communications, said: "This ranking reflects the Group’s continuous strong performance. The Group will continue to invest in its brand by further expanding internationally and strive to serve the needs of its growing and diverse customer base across the markets it operates in. The QNB Group will continue to track, optimize and position itself as relevant to core segments and markets as we move forward.”
For QNB Group, it was another year of stellar and consistent performance, one of the highest quality set of results in the Group’s history enabling it to successfully managing its multiple challenges faced during 2022.
Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, is the company behind the Brand Finance Banking 500, a league table of the world’s biggest banks published every year in partnership with The Banker, a Financial Times publication.