Tribune News Network
Doha
At the ongoing Doha Jewellery & Watches Exhibition (DJWE) 2023, TAG Heuer is displaying its new Aquaracer Professional 200 Solargraph, the brand’s first ever solar-powered watch, at Watches and Wonders.
In an interview with Qatar Tribune, TAG Heuer Marketing Manager Lou Falquerho said, “This year we have full booth that is dedicated to TAG Heuer Aquaracer collection. This is one of the novelties that we have got this time. TAG Heuer Aquaracer Professional 200 is a timepiece with exceptional quality and performance which brings new meaning to ‘made for outdoors’.”
The new model represents an important milestone for TAG Heuer, as it is the first timepiece from the brand utilising calibre TH50-00 produced by La Joux- Perret, using the renowned and proven “Eco-Drive” solar dial technology for the first time in Switzerland.
The TAG Heuer Aquaracer Professional 200 Solargraph is a new take on a watch made for outdoors. The first ever solar-powered TAG Heuer integrates the innovative Solargraph module to harness the sun’s limitless energy. The future is now.
Thanks to the Solargraph technology driving the Calibre TH50-00, this watch provides a host of guaranteed benefits: no need to change the watch’s battery; it recharges with the sun or artificial light.
A standout feature of this TAG Heuer Aquaracer is its bezel inserts, made from carbon fused with luminous material for maximal legibility, day and night.
The 40mm black DLC-coated steel case and rubber strap with folding clasp make this versatile watch a life-proof companion for all adventures.
TAG Heuer is now using the sun, a limitless energy source, to create a timepiece whose movement integrates an innovative solar module, named Solargraph.
TAG Heuer’s solar movement provides a host of guaranteed benefits. With the Solargraph movement, no need to change the battery of the watch, it recharges with the sun or artificial light. The movement needs only two minutes in full sunlight to keep the watch running for a whole day. When fully charged – after less than 20 hours under the sun, the watch can run for six months. If the timepiece stops working, you just need to expose it again to light for ten seconds to make it work again, thanks to its ultra-efficient recharge time.
The autonomy of the watch can even be extended to 3.5 years when the Power Save mode is activated. The user can turn on very easily the Power Save mode just by pulling the crown of the watch.
To develop this reliable and very efficient movement Calibre TH50-00, TAG Heuer has teamed up with the Manufacture of La Joux-Perret based in La Chaux-de-Fonds, using the renowned and proven “Eco-Drive” solar dial technology for the first time in Switzerland. Caliber TH50-00 is developed and produced exclusively for TAG Heuer.
The TAG Heuer Aquaracer Professional 200 Solargraph will benefit from an extended international warranty up to five years.
The Aquaracer Professional 200 Solargraph, with its new solar movement Solargraph, is specifically designed to be the perfect companion, from the crack of dawn to nightfall, and ever after. Thanks to this new technology, the watch is always standing out and legible whatever the surrounding light condition.
The TAG Heuer Aquaracer Professional 200 Solargraph will be sold worldwide in the brand’s boutiques and on TAG Heuer’s e-commerce site starting October 2022.
Another attraction at the TAG Heuer booth is TAG Heuer Carrera Chronograph x Porsche Orange Racing.
Since TAG Heuer and German sports car giant Porsche expanded their decades-long informal relationship into an official brand partnership in 2021, the Swiss marque has launched a flurry of Porsche-themed specialty models.
These have ranged from a limited-run celebration of the historic Porsche 911 Carrera RS 2.7 to a unique Porsche-themed version of the Connected smartwatch with exclusive functions, but 2022’s Carrera X Porsche Limited Edition stands as perhaps the most successful model of the partnership to date.
For 2023, TAG Heuer returns to this racy modern take on its cornerstone sports watch, updating the design with blazing new orange accents and an eye-catching new focus on complex mixed finishing.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing is one of the brand’s most innovative release of the year and offers an aggressive and sporting new style for one of its most capable modern designs with a host of nods to Porsche’s racing legacy.
