Tribune News Network
Doha
Leading retailer Carrefour Qatar is offering discounts on a wide range of items until the end of the Holy Month of Ramadan, helping customers to come together, shop smarter and live better throughout the month and beyond.
Based on qualitative data studies and focus groups, Carrefour Qatar’s latest campaign has been co-created with customers at the forefront. The brand has committed to acting as a support system for the true champions of Ramadan; that is, the hosts preparing nutritious dishes for iftar, the shoppers buying Ramadan essentials on a budget, the decorators making the home look special, and the volunteers giving back to the community.
Insights revealed that the leading shopping motivation during Ramadan in Qatar is buying ingredients to prepare delicious iftars and desserts, followed by grooming products, home decorations and gifts. In response, Carrefour Qatar has targeted its investment primarily on food and beverages, with discounts across a wide range of commodities.
Laurent Hausknecht, Carrefour regional director, said: “We are here to support our surrounding communities through the hard times as well as the best of times, whether keeping our prices as low as possible amidst the rising cost of living, or helping families to celebrate Ramadan with those they love. Carrefour Qatar is dedicated to making it possible for customers to cherish each moment of the holy month.”
With consumers tending to shop more and buy groceries in larger volumes than usual during Ramadan, Carrefour Qatar has announced exclusive online special offers on orders, as well as a competition to enter a draw for a chance to win a car. Extra stock during the month of Ramadan will accommodate uninterrupted supply flow, and online deliveries ensure that customers can have everything they need within convenient delivery times.
To encourage the spirit of giving this year, the brand is offering gift cards. Customers will be able to purchase gift cards of QR50, QR100 and QR200 denominations. These Ramadan gift cards can either be brought home, or donated to those in need.
