Tribune News Network
Doha
McDonald’s Qatar, owned and operated by Al Mana Restaurants & Food Company WLL, has raised 250,000 QAR to donate to Education Above All (EAA), a global foundation that promotes access to education for children in need. During Ramadan, McDonald’s Qatar runs a campaign where it donates 1 QAR to EAA for every purchase of a Happy Meal.
The partnership between McDonald’s Qatar and EAA began six months ago in October 2022. As part of its continued efforts to support impoverished children, McDonald’s Qatar supports EAA programmes through awareness-building, fundraising and volunteering activities. Since the start of the partnership, McDonald’s Qatar has collected a total of 250,000 QAR, and during the Holy Month of Ramadan alone, they have donated 116,592 QAR from Happy Meal sales.
Mithqual Abunasser, general manager of McDonald’s Qatar, said, “We are grateful to our customers for their support in helping us achieve our goal. Through their contributions, we are able to deliver on our promise to feed and foster our community and build a brighter future for the next generation, particularly those from marginalised backgrounds. At McDonald’s Qatar, we believe that education is key to unlocking their potential and developing future leaders. We are not only empowering the youth today but also supporting the development of future leaders.”
McDonald’s Qatar celebrates the partnership with EAA throughout the year.
Taj Sulaiman, director of Partnerships at EAA, said: “EAA Foundation is committed to using education to help transform lives and bring about a better world for everyone. We are proud to work alongside partners who support our vision of bringing hope and real opportunities to the lives of children through education.”
McDonald’s Qatar has taken its commitment to Qatar National Vision 2030’s Human Development pillar to the next level by consolidating all its CSR efforts under one umbrella, ‘Rahlatuna’, which translates into ‘Our Journeys’ in English. This platform is a testament to McDonald’s Qatar’s unwavering vision of giving back to the community and fostering a positive impact on society. Through Rahlatuna, the innovative brand strives to engage the community in a meaningful and constructive way, as evidenced by its long history of supporting education and notable charitable causes, championing athletes, fostering artists, cleaning beaches, and donating books.
Education is a key focus of McDonald’s Qatar’s CSR programme, Rahlatuna. Hence, the innovative brand will continue supporting EAA by enabling customers to make a donation from any of the 71 restaurants strategically located around Qatar at various touch points. McDonald’s Qatar crew members will continue to ask customers if they would like to add as little as 1 QAR to their total bill before enjoying the meal purchased.
