He said, “We ensure that all items marked in the application including grocery, food, non-food, household electronic devices, pharmacies, medicine, medical supply, flowers, gifts, chocolates, and others are readily available for delivery from our six warehouses exclusively for e-commerce and over 50 Express Stores spread across the country.”
To ensure that all the products that the platform is offering are available all the time for customers, he said, “We have launched the biggest e-store with space of 15,000 square meter in Barwa Commercial Avenue. Besides this, we also have five more warehouses in different locations in the country. Our application is programmed in a very smart way to identify the location of the customer. The moment an order is placed, it will reach the nearest warehouse and the delivery will be done in the shortest possible time.”
Providing more details about the platform, Baladi Express General Manager Dr Mohammed Ali Othman said, “Based on our belief that innovation and technological advancements are the driving forces behind the development of the e-commerce sector, we have built this largest online shopping platform in Qatar. Baladi Express introduces a new and innovative concept to enhance the online shopping experience, providing users with an easy, flexible, and secured shopping journey that ensures complete satisfaction.”
At Baladi Express, Othman said, “We have a dedicated team of experts and consultants in the field of information systems and technology, they are involved to build this robust and powerful platform. It is built on an infrastructure that adheres to the latest global systems and standards.”
Highlighting that the company has built the largest private cloud environment and a secured data center by using state-of-the-art technologies, he said, “The platform relies on a massive database and utilises the latest systems for managing operations, inventory, financial management, map management, and geographic information systems (GIS).
“Our comprehensive platform offers a wide range of products, exceeding 150,000 items, making it the largest application in the field. We are committed to providing the best shopping experience for our customers, and we will continuously work to improve and develop the Baladi Express platform to meet the expectations and needs of our customers.”
About the investment made by the company in the online shopping platform, Othman said, “We have invested huge money in the technology to build this platform. More than 30 experts and consultants from different parts of the world are working on it. Also, we have made huge investments in hardware, security tools, firewall switches, and high-speed lines from Ooredoo and Vodafone. Besides, we have also invested in having a satellite line, just to ensure that all options are available and the operations never stop. Considerable investment has been made to ensure that this comprehensive system is scalable and applicable in multiple countries worldwide.”
“Also, a huge investment is made to have a fleet of 2,000 cars and 1,000 bikes for delivery. Accordingly, we have over 5,000 drivers to deliver orders on time. We have already invested a lot in the training and obtaining driving licenses for these thousands of drivers,” he said.
Revealing that local sporting icon Nasser Al Attiyah and the world champion Ronaldinho will be the brand ambassadors of ‘Baladi Express’, he said, “With such huge stars as our brand ambassadors, I am sure it will have a big impact on our popularity that will ultimately result in cementing the position of our brand in the market.”
