Azza Fahmy returns to Qatar in tie-up with Fifty One East

Tribune News NetworkDohaAzza Fahmy Jewellery has announced its return to Qatar. After a four-year hiatus, the design house is thrilled to once again be retailing in the bustling city of Doha as it teams up with Fifty One East, Qatar’s favourite department store, appearing as a concession store with two separate retail points, one at Lagoona Mall and the other at Doha Festival City.In line with Azza Fahmy’s regional expansion plan, resuming the partnership with Fifty One East comes at a great time for the brand. The store prides itself on being a ‘principal destination for connoisseurs of sophisticated style’, making it the ideal location for the brand’s long-awaited return to Doha.Azza Fahmy jewellery is characterised by its intricate craftsmanship as it preserves techniques that were used thousands of years ago. Each piece is masterfully handcrafted to tell a unique story to its wearer while incorporating different cultures and transforming them into wearable art. The design of each creation revolves around a central inspirational motif or a poem that carries a personal message to its wearer, making the calligraphy one of its distinctive codes, in addition to pioneering in combining silver and gold.Commenting on the brand’s return to Doha, Azza Fahmy CEO Fatma Ghali said, "Qatar is ever-growing, and at Azza Fahmy we are thrilled to take part in this growth. Partnering with Fifty One East, we get the opportunity to showcase pieces that have carefully been selected to complement the Qatari client. "We are very excited about Azza Fahmy’s long-awaited return to Doha, not only does it mark a new chapter in the brand’s continuous evolution toward an internationally recognised household name, but we also look forward to offering our dear Qatari clientele greater accessibility to our pieces.” Showcasing Azza Fahmy’s intricately crafted masterpieces, both Fifty One East at Lagoona Mall and Fifty One East Watches & Jewellery store at Doha Festival City will exhibit a blend of its latest designs alongside classic favourites. Featuring a wide selection of carefully curated rings, necklaces, bracelets, earrings and pendants, there is certainly a piece to compliment every one.