Tribune News Network
Doha
Prof Raed Salah Abdelqader Al Gharabat, a distinguished scholar and professor of Marketing at Qatar University’s College of Business and Economics, has been honoured with the renowned Abdul Hameed Shoman Award for Arab Researchers.
The esteemed award, with a revered 40-year legacy, recognises Prof Gharabat’s exceptional contributions to Economics and Administration Sciences, particularly in the realm of digital marketing, in ‘The Impact of Digital Marketing in the Business Management World for the Year 2022’.
His groundbreaking research has not only garnered international acclaim but has also significantly impacted businesses worldwide by addressing real-world challenges and enhancing consumer experiences. It significantly contributes to solving business institutions’ problems, enabling them to grow, prosper and improve their competitive advantage at the local and regional levels.
Recently, Professor Ghurabat has been ranked among the top two percent of researchers worldwide, and his research has been cited over 3,200 times on Google Scholar, demonstrating the soundness and quality of his scientific work.
The Abdul Hameed Shoman Arab Researchers’ Award holds a profound reputation within Arab academic circles and stands out among scientific honors in the Arab world.
The award, initiated in 1982 by the Abdul Hameed Shoman Foundation, the cultural and social responsibility arm of the Arab Bank, has been instrumental in fostering scientific research and practical solutions that benefit society.
Acknowledged as the first Arab award to celebrate scientific research, it honours the remarkable contributions of Arab researchers, inspiring a generation of experts and specialists across various scientific fields.
With its dedication to supporting limited resources and capabilities in institutions, universities and individual researchers, the award serves as a beacon of objectivity and respect among the academic community.
The research topics that garnered Prof Gharabat the prestigious award include:
1. Research on Virtual Reality: Prof. Al-Gharabat’s study on 3D Virtual Models and Their Impact on Consumer Behavior within the Online Retailer Context emphasizes the significance of integrating 3D models to enhance consumers’ virtual experiences, creating a stronger bond between consumers and online retailers.https://www.sciencedirect.com/science/article/abs/pii/S0969698916306300
2. Research on Social Media and Customer Engagement: Through investigations into Customer Brand Engagement, Online Community Engagement, and Co-creation, Prof. Al-Gharabat’s research has demonstrated the indispensable role of social media in fostering long-term relationships with customers and driving brand loyalty and engagement. https://link.springer.com/article/10.1007/s10796-020-10041-4
3. Enhancing Consumer Satisfaction and Loyalty within the Online Context: Prof. Al-Gharabat’s research sheds light on the importance of certain variables that online companies must adopt to elevate the user experience, thereby increasing customer satisfaction and loyalty. https://link.springer.com/article/10.1007/s10796-022-10264-7
4. Influence of Social Media Commerce in Emerging Markets: Prof. Al-Gharabat’s findings emphasize the pivotal role of social media platforms in enhancing social commerce, encouraging user engagement, and improving the overall user experience. https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1782
5. Adoption of Internet Banking and Mobile Banking in Emerging Markets: Prof. Al-Gharabat’s research highlights the significant applications of internet banking services in enhancing user experiences, benefiting decision-makers in the banking industry. https://www.emerald.com/insight/content/doi/10.1108/JEIM-07-2019-0194/full/html
6. Innovative E-marketing: This research emphasizes the fundamental pillars of innovative e-marketing, elucidating how innovation tools can support brands and foster customer loyalty. https://www.sciencedirect.com/science/article/abs/pii/S0040162522002967
7. Brand Equity and its Impact on Consumers Using Cutting-Edge Technology: Prof. Al-Gharabat’s study delves into the mechanisms that companies can employ online to enhance and increase brand value from the consumers’ perspective. https://www.sciencedirect.com/science/article/abs/pii/S0969698918308816
8. Adoption of Artificial Intelligence (AI): Focused on the significance of AI tools such as chatbots, Prof. Al-Gharabat’s research demonstrates how AI influences user experience and satisfaction, simplifying processes for companies and end-users alike. https://www.emerald.com/insight/content/doi/10.1108/ITP-04-2022-0287/full/html
Prof Gharabat’s relentless pursuit of knowledge has not only garnered recognition but also inspired a new generation of researchers. His contributions have significantly affected the academic landscape and have the potential to revolutionise various industries in the Arab world and beyond.
