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Tribune News Network
Doha
Ambassador of Spain to Qatar HE Belén Alfaro participated in the 100-year celebrations of the Spanish luxury fine jewellery brand TOUS, during a visit to its new store at Doha Festival City on Monday.
This international brand has revolutionised the fine jewellery industry through the craftsmanship and designs of generations of highly-skilled professionals. Since 1920, TOUS has stayed committed to excellence and innovation, developing a business model that consistently meets new consumer trends. Over the course of 100 years, the company has managed to adapt its business to modern times, fashions and techniques without losing sight of its tradition and essence.
Operating in more than 50 countries, TOUS recruits more than 4,000 employees across the world with a total amount of 700 brick and mortar shops worldwide. This affordable fine jewellery brand is committed to the environment, given that 85 percent of the gold TOUS uses is recycled. The company currently has employees of more than 50 nationalities all over the world and has seen women as a fundamental factor for consolidating the business today.
Its famous bear is the embodiment of TOUS, as it represents its tenderness, inspired from the teddy bears. The brand’s icon has become so significant that the Barcelona Design Museum decided to include TOUS’ bear as part of its permanent collection in May 2019.
TOUS’ success lies in being able to create a new language that combines craft tradition with innovation to provide its customers with fine jewellery and accessories that adapt to their needs, tastes and priorities at all times. TOUS’ business model is characterised by its high degree of vertical integration that takes every process into account: from inspiration, R&D and production through to distribution, sales and after sales services. To adapt to the new retail ecosystem, it has opted for an omnichannel model based on the distribution of products to retail stores, travel retailers, multi-brand stores and online stores.
TOUS stores are showcases of the brand’s corporate values, creating spaces where people can come together for fine jewellery experiences that feature digitalisation and accessibility as key elements. All these marks success in Doha under the distribution of one of the most prominent and leading conglomerates in Qatar: Almana Lifestyle. Doha Festival City hosts TOUS’ brand-new shop.
Doha
Ambassador of Spain to Qatar HE Belén Alfaro participated in the 100-year celebrations of the Spanish luxury fine jewellery brand TOUS, during a visit to its new store at Doha Festival City on Monday.
This international brand has revolutionised the fine jewellery industry through the craftsmanship and designs of generations of highly-skilled professionals. Since 1920, TOUS has stayed committed to excellence and innovation, developing a business model that consistently meets new consumer trends. Over the course of 100 years, the company has managed to adapt its business to modern times, fashions and techniques without losing sight of its tradition and essence.
Operating in more than 50 countries, TOUS recruits more than 4,000 employees across the world with a total amount of 700 brick and mortar shops worldwide. This affordable fine jewellery brand is committed to the environment, given that 85 percent of the gold TOUS uses is recycled. The company currently has employees of more than 50 nationalities all over the world and has seen women as a fundamental factor for consolidating the business today.
Its famous bear is the embodiment of TOUS, as it represents its tenderness, inspired from the teddy bears. The brand’s icon has become so significant that the Barcelona Design Museum decided to include TOUS’ bear as part of its permanent collection in May 2019.
TOUS’ success lies in being able to create a new language that combines craft tradition with innovation to provide its customers with fine jewellery and accessories that adapt to their needs, tastes and priorities at all times. TOUS’ business model is characterised by its high degree of vertical integration that takes every process into account: from inspiration, R&D and production through to distribution, sales and after sales services. To adapt to the new retail ecosystem, it has opted for an omnichannel model based on the distribution of products to retail stores, travel retailers, multi-brand stores and online stores.
TOUS stores are showcases of the brand’s corporate values, creating spaces where people can come together for fine jewellery experiences that feature digitalisation and accessibility as key elements. All these marks success in Doha under the distribution of one of the most prominent and leading conglomerates in Qatar: Almana Lifestyle. Doha Festival City hosts TOUS’ brand-new shop.
